Which? Publishes Best Ski Holiday Companies List For 2025 With Ski Club’s Freshtracks Programme Scoring An 83% Customer Score

The Ski Club of Great Britain’s Freshtracks holidays has been rated in the top ten ski holiday providers by Which? based on more than 1,000 skier reviews and has made the coveted Which? Recommended Provider Badge that is given to six other companies in the UK.

The ratings are based on a number of criteria including Organisation, Description Matched Reality, Customer Service, Range of locations on offer, Accommodation, Transport (excluding flights) and Value for money.

Amy Axworthy, Which? senior researcher, said: "no ski holiday company we surveyed scored poorly, but a few shone brighter than the rest. Along with meeting our strict criteria, our Which? Recommended Providers are the companies that travellers were most likely to recommend and were most satisfied with. We also ensured that they have expertise in holidays on the slopes, tailoring holidays specific to skiers' needs".

Which? went explained some of its reasoning behind the rating and its verdict statement of ‘Highly recommended for ski enthusiasts and solo travellers’.

It went onto say:

“The Ski Club of Great Britain has been operational for over 100 years. It works differently to our other Recommended Providers as you must be a member to book its holidays, which involves paying a fee. Membership also gets you access to a community of keen skiers and discounts on things such as equipment and insurance.

Overall, customers were extremely complimentary on everything from the up-to-expectation accommodation and ‘pleasing’ food and drinks, to the ‘professional’ and ‘patient’ ski instructors and well-planned and managed activities”.

Katy Ellis, Deputy COO of the Ski Club, said: “We’re delighted that skiers have rated our holidays so highly with Which? an organisation that goes deeply into customers views and opinions about travel and holidays and is extremely well respected. We know our members enjoy the experience of Freshtracks ski holidays because they come back year after year, but it’s also fantastic to be recognised in this way too”.

The Ski Club’s Freshtracks holidays offer the UK’s most comprehensive programme for skiing enthusiasts looking to take to the slopes with like-minded and similar ability skiers. The programme includes a range of off-piste, ski touring, weekend, all mountain and bucket list style trips, to both short and long haul destinations.

There’s a robust travel insurance policy available to members that covers worldwide skiing trips, including off-piste and heliskiing, plus a growing number of resorts in Europe that have Ski Club representatives in place facilitating members meeting to ski together.

The full list of ski companies that made the Which? list can be found online here: which.co.uk/reviews/travel-agents/article/best-ski-holiday-companies-azOci9C3Voum

Visit skiclub.co.uk for further information on membership and Freshtracks Holidays.