SIN Partnership

SIN Partnership

Become a Partner in SIN

Snow Industry News (SIN) began in January 2013. Started and still run today by the same team of highly committed and long-serving snow industry people, with wide-ranging areas of expertise and worldwide connections. Since the very start SIN has consistently delivered up-to-the-minute trade news for snow professionals worldwide, to the extent that we have an archive of over 30,000 articles. SIN is the go-to ‘News For Snow Pros’ across the globe - nobody else is doing it in such a constantly-updated and comprehensive way. 

We never make ourselves the story… because it's not about us; it’s about snow business people, the places, the technology, the weather, the financials, the events and so much more.

In the time that SIN has been delivering the news, we have grown a substantial audience of the who’s who of all things snowsports from all over the world and engagement grows daily. SIN will never compete on numbers with consumer sites that mainly rely on weather and snow reporting, but we will win on quality and relevance, that’s a promise.

To give you some idea:

Unique Users Per Ski Nation  01July 2020 - 31 July 2021

United States - 58,750

Germany - 46,413

United Kingdom - 14,278

Canada - 7,142

Switzerland - 5,120

Norway - 3,309

France - 1,993

Sweden - 1,911

Austria - 1,703

Australia - 1,696

China - 1,584

Italy - 1,468

Japan - 1,008

Finland - 876

Spain - 762

New Zealand - 578

Slovenia - 557

Rest of World - 14,653

Nearly 170,000 unique users per year - When you consider that the content is 100% trade oriented, that’s a lot!

But it’s not about sheer numbers, it’s about WHO they are and WHAT they want. Strategically, you may need to be putting your message in front of the snow industry’s opinion leaders and there is no better or easier way than via the targeted environment of SIN.

So how can we help you and how can you help us?

We see it as a symbiotic relationship. We love doing what we do but there are a few bills to pay and we are certainly not in it to fund lifestyles! We’re go for a much simpler, grown up, solution… become a SIN Partner for a one-off small annual fee. That’s it.

Partnership Status gets you logo-listed in the Partners Section on ALL pages with link back to your site.

Your news releases will definitely run so long as they are relevant, honest, truthful.

To discuss the art of the possible and help you achieve what you need to achieve, while remaining within budget, please contact mike (at) and gavin (at)


We do get a lot of stories sent our way. Ideally we want informative, trade-specific news complete with good pictures/graphics/logos as appropriate. These should go to chris (at) – we consider everything and please be aware that we add our own commentary and don’t just run articles ‘as is’. Thank you.