SIN Partnership

SIN Partnership

“Who are those guys?”

It’s a good question. We’re a small band of highly committed and long-serving snow industry people, with wide-ranging areas of expertise and worldwide connections, who just sat down one day in 2010 and decided we would give birth to Snow Industry News and deliver up-to-the-minute trade news for snow professionals worldwide, or as we like to say ‘News For Snow Pros’, because nobody was really doing it.

You’ll notice we don’t use by-lines or make ourselves the story… because it's not about us; it’s about snow business people, the places, the technology, the weather, the financials, the events and more.

In the time that SIN has been delivering the news (something like 21,000 articles at last count), we’ve grown a substantial audience of the who’s who of all things snowsports from all over the world and engagement grows daily. SIN will never compete on numbers with a consumer sites that mainly rely on weather and snow reporting, but we will win on quality and relevance, that’s a promise.

To give you some idea:

Unique Users Per Ski Nation December 2019 - December 2020

United States - 39,708
Germany - 36,591
United Kingdom - 10,463
Switzerland - 6,303
Canada - 3,761
Norway - 2,609
France - 1,604
Austria - 1,179
Australia - 1,092
Sweden - 1,076
Italy - 953
Japan - 757
China - 712
Finland - 532
Spain - 515
New Zealand - 350
Slovenia - 344
Rest of World - 8,725

117,274 unique users per year - When you consider that the content is 100% trade oriented, that’s a lot!

More analytics are available – tell us what you need to know.

But it’s not about sheer numbers, it’s about WHO they are and WHAT they want. Strategically, you may need to be putting your message in front of the snow industry’s opinion leaders and there is no better or easier way than via the targeted environment of SIN.

So how can we help you and how can you help us?

We see it as a symbiotic relationship. We love doing what we do but there are a few bills to pay and we are certainly not in it to fund lifestyles! We’re go for a much simpler, grown up, solution… become a SIN Partner for a one-off small annual fee. That’s it.

Partnership Status gets you logo-listed in the Partners Section on ALL pages with link back to your site.

Your news releases will definitely run so long as they are relevant, honest, truthful etc and, ideally, written by someone who can write (no pressure, no offence!)

To discuss the art of the possible and help you achieve what you need to achieve, while remaining within budget, please contact gavin (at)


If you have a hush-hush snow industry project that requires special PR and MI5-style marketing skills (whether trade or consumer) and you want to work with us on a consultancy basis, please contact mike (at) – we are happy to sign NDAs if appropriate and give our initial thoughts/proposals pro bono.


We do get a lot of stories sent our way. Ideally we want informative, trade-specific news complete with good pictures/graphics/logos as appropriate. These should go to chris (at) – we consider everything and please be aware that we add our own commentary and don’t just run articles ‘as is’. Thank you.