Kitzbühel Tourism is delighted to announce that it has appointed lifestyle travel specialists Heaven Publicity to lead its UK PR activity. As the first external communications agency to be brought in by the Austrian regional tourist board, Heaven Publicity will work with the Kitzbühel team to capitalise on the British interest in European winter sports holidays and out of season Alpine travel.
Heaven Publicity will conduct a destination awareness drive, highlighting Kitzbühel’s ease of access and incredible selection of sports, whilst also emphasising the town’s lesser known, but equally attractive, cultural, gastronomic and family product. Central to the PR messaging will be the importance of Kitzbühel’s status as a year-round destination, with a key focus on encouraging visitors to consider active summer breaks and travel during the spring and autumn shoulder seasons.
The team will carry out a series of PR initiatives in the UK and in Austria, targeting leading consumer and travel trade journalists across ski, adventure, lifestyle and influencer media. Heaven Publicity will also host a series of transformative press trips to the region, including carefully tailored individual visits and themed group trips, the first of which will take place in July and showcase the town’s superb golf offering.
Kitzbühel is set the heart of the Austrian Alps and is easily accessible from Innsbruck, Salzburg and Munich airports. Benefiting from direct flights from London, Birmingham, Edinburgh, Cardiff and Manchester, the town is the perfect base for UK holidaymakers wanting to get active in the Alps and for those wanting to explore the entire region at any time of year. The winter sports season in Kitzbühel is a long one, with more than 200 days of skiing to enjoy from October to April, boasting 57 cable cars and lifts, and 185km of glorious pistes. Although Kitzbühel is less travelled by British holidaymakers outside of the ski season, it has just as much to offer from May to September, with 1,200 km of marked biking trails and more than 1,000 km of hiking trails set against spectacular Alpine scenery.
Heaven Publicity was established in 2011 and is one of the leading destination marketing and representation firms in the UK and Europe. The agency has extensive experience working with adventure travel clients, ski resorts and winter sports operators, bringing a wealth of relevant media expertise to the role. Account Director and tourist board specialist Tim Blostone will lead the PR function under the strategic direction of industry heavy-weight Lynsey Devon, Founder & Chief Executive, Heaven Publicity.
Lynsey says: “Kitzbühel offers an exceptional choice of year-round sports, plus cultural, gastronomic and adventure activities that appeal to a wide demographic of traveller. With our in-depth knowledge and experience of the ski and adventure travel market, we aim to place Kitzbühel firmly on the radar of UK media and in turn UK holidaymakers. It’s an exciting time for the town and wider region, and we look forward to exploiting the huge potential for visitor growth.”