Chedi Hospitality Partners With Olympic Snowboarder Jan Scherrer

Chedi Hospitality is proud to announce a strategic partnership with Olympic snowboarder Jan Scherrer, symbolising the meeting point of performance, precision, and excellence. The collaboration underscores the group’s continued growth and commitment to shaping meaningful narratives.

Jan Scherrer is a Swiss snowboarder and three-time Olympian who represented Switzerland at the 2014, 2018 and 2022 Winter Olympic Games, winning the bronze medal in the halfpipe at the 2022 Beijing Winter Olympics. A consistent finalist on the World Cup and X Games circuits, Scherrer is known for his technical precision, distinctive style, and longevity in a highly competitive sport. Off the slopes, he is an advocate for creativity, balance, and the next generation of riders, frequently engaging in mentorship and media initiatives that celebrate the evolving culture of snowboarding. His partnership with Chedi Hospitality reflects shared values of discipline, artistry, and the pursuit of excellence across every arena of life. 

An Olympic bronze medalist and three-time Olympian representing Switzerland, Jan Scherrer embodies the quiet strength and refined confidence that define the Chedi experience. His artistry on snow — fluid, focused, and grounded, mirrors Chedi’s approach to thoughtful growth, timeless design and purpose-driven partnerships.

Under the partnership, Scherrer joins Chedi Hospitality as global Brand Partner, bringing to life the synergy between human performance and hospitality craftsmanship through creative storytelling, experiential activations, and curated brand moments 

“Our expansion is not measured only by geography, but by the depth of relationships that advance our vision,” said Stephan Schupbach, Chief Executive Officer of Chedi Hospitality. “Partnering with Jan Scherrer brings a new dimension to the brand. It demonstrates how collaboration can elevate both our reputation and the experiences we create. It also reflects how Chedi Hospitality continues to grow through alliances defined by discipline, excellence, and quiet confidence — qualities that guide our approach to building long-term value and extending the Chedi legacy into new markets and audiences.

“I’m honoured to collaborate with Chedi Hospitality,” said Jan Scherrer. “Their values resonate deeply with how I live and train — with focus, discipline, grace, and respect for the journey. This partnership isn’t just about sport or hospitality; it’s about exploring excellence in its most human form.” 

The partnership with Jan Scherrer marks another milestone in Chedi Hospitality’s evolution as it continues to strengthen its global presence through visionary developments, creative collaborations, and strategic alliances. It reflects the group’s forward momentum, expanding its influence and cultivating meaningful partnerships that embody the brand’s quiet confidence and enduring elegance.