Tierra Joins The RECCO Global Outdoor Brand Network
RECCO, the global leader in rescue technology, continues to grow its network of 150+ brand partners with this month’s addition of Tierra, the Swedish mountain apparel brand. Merging functional design with high-end performance, Tierra is the latest brand to integrate RECCO reflectors to make outdoor users more searchable in the event of an emergency.
With a legacy that includes outfitting the first successful all-Swedish expedition to Mount Everest in 1991, Tierra continues to embrace technological advancements in mountain gear for modern ventures. The introduction of RECCO technology in a range of Tierra jackets and pants will bring an additional layer of functionality for outdoor explorers. Lightweight, virtually indestructible, and with no need for a power source, RECCO reflectors allow users to be searchable by professional rescue teams.
Tierra has been equipping the Swedish Alpine Mountain Rescue organization with high quality mountain gear for decades. The partnership with RECCO reflects a commitment to making its customers more searchable during a range of outdoor and mountain activities. RECCO is a global standard in outdoor rescue technology, with the system used by 900+ ski patrols and mountain rescue organizations in 32 countries.
“At Tierra, functionality and safety are fundamental parts of product design. Integrating RECCO reflectors is a natural step for us, adding an extra layer of security for those who spend time in the mountains — from dedicated professionals to everyday adventurers,” said Jim Bakerød, Brand Director for Tierra.
RECCO reflectors are found across a range of outdoor products, across all seasons. The RECCO system can be deployed in the event a person is missing or injured outdoors, helping that person to be located more quickly by professional rescue teams. In recent years, RECCO’s global network has expanded from winter applications, where it is widely distributed, to all-season use with the RECCO SAR Helicopter Detector.
The SAR Helicopter Detector can quickly search large areas, covering a square kilometer in six minutes. Along with helping reduce search times for missing people, the helicopter-based detector can reduce the time and risk exposure for rescue workers during missions. The RECCO network continues to grow globally with new placements every year, the most recent being one unit in Nepal and two in New Zealand.
“Tierra was founded on the principle of bringing new innovation into outdoor apparel more than 40 years ago, a trajectory the brand has continued to follow as a guiding principle. We’re thrilled that RECCO is now part of how Tierra continues to evolve to offer consumers the latest in outdoor technology,” said Fredrik Steinwall, CEO of RECCO. “We’re looking forward to seeing this collaboration reach customers this fall.”
The collection is available in stores now.
