Thule, a global leader in products designed for an active lifestyle, will be hosting retailers, media, and friends in the industry at a unique brand experience this June. With the expansion of the product portfolio to new categories such as city strollers, hardside luggage, and the recent acquisition of Tepui Roof Top Tents, this 6,000 sqft dedicated space will offer a central location to showcase all products.
This event will bring together all Thule product categories using new merchandising displays, seven vehicles and the use of both indoor and outdoor areas to deliver the brand in a stylized and consistent manner. This set-up will allow retailers to get a hands-on experience with our products, as well as allow them to visualize how they will look in a retail environment.
In 2018, Thule expanded its list of events to include the Thule City to Summit product showcases that took place both in New York City and San Francisco. This concept proved extremely successful to showcase all Thule product categories and retail merchandising solutions, as well as tell the Thule brand story to a vast array of retailers and media all in one event. “This is an exciting time for the Thule brand. We are investing in new ways to improve our customer’s experiences by bringing our products to life at retail and telling the full Thule brand story,” says Fred Clark, Thule Group Americas President. “While we will not be at Outdoor Retailer Summer Market (ORSM), we will continue to support the outdoor industry through our annual contributions to several outdoor organizations. In addition, as a portion of the ORSM booth fees goes to the Outdoor Industry Association, Thule will match this contribution with a direct grant.”
In an effort to cater to the schedules of attending retailers and media, as well as being mindful of the ORSM trade show, the Thule City to Summit event will begin one day before the start of ORSM and will be open before and after show hours. Invited retailers and media will be contacted leading up to the event to set up appointments with Thule staff. All show attendees are also welcome with their ORSM badge.