THORLO, Inc., the originator of activity specific performance socks, sold throughout the United States and more than 30 countries, is proud to announce that THORLO’s shareholders have entered into a partnership with Strategic Brand Growth, LLC, a Delaware company majority owned and managed by Manorhaven Holdings, LLC, and that the Thorlo and Experia brands have been licensed on a worldwide exclusive basis to Trimfit Global, a division of Lamour Group, based in Montreal. Current Thorlo and Experia performance sock brands will continue to be Made in the USA at THORLO’s own manufacturing facilities in North Carolina, assuring continuity of design, quality and delivery. Lamour plans to grow the existing core brand business in the USA and other countries, and plans to expand the brand reach to new distribution channels and new products through its superior design, sourcing and marketing capabilities.
“My family and the THORLO company are excited to be partnering with such quality organizations as Manorhaven and LAMOUR, and we are particularly pleased to be able to continue to be the makers of the performance sock products that my father invented in 1980 that created what is now a thriving premium sock market worldwide,” stated J. Lynn Thorneburg, CEO of THORLO.
“The Thorlo and Experia brands are leaders in the premium sock market and are known for tremendous quality, comfort and protection. We are thrilled to be part of such incredible brands and look forward to continuing the brands’ strong legacy alongside our industry leading partners, Lamour and THORLO,” stated Zachary Marans, Managing Member Manorhaven Holdings, LLC.
“The Lieberman family is excited to enter into a global license agreement with Strategic Brand Growth, LLC for two of the most iconic names in performance Legwear, Thorlo and Experia. We are humbled and honored to continue the Thorneburg legacy of quality and innovation,” stated Marty Lieberman, Managing Partner of Lamour Group.
Lamour was established in 1952 as a ladies nylon manufacturer in Montreal, Canada. Today, Lamour has evolved from a small factory to a family-owned group that invests, acquires and actively manages its wide range of apparel holdings and licenses. They pride themselves on core competencies of legwear, intimates and performance wear. Their success has been driven through a strong supply chain, a commitment to quality products, company-owned distribution centers and an unwavering commitment to customers.