SIA Releases Its First Research Of The Winter Season

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces its first SIA Research release of the winter season.

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more. Published annually at the start of each snow season, this report is aimed to serve as a reference tool for the snow sports industry.

“We’re excited to kick off the winter season with this first report to help our members better understand the key metrics in our industry and drive their business forward,” said SIA President Nick Sargent, “this is the first one of many reports slated to release this season.”

Some key insights in the report include:

• Participation grew in alpine ski, freeski, XC ski and snowshoe

• Estimated revenue in all retail channel was $4.3 billion

• 11.8 million Americans are active downhill skiers

• 7.6 million Americans are active snowboarders

• Growth in under 17 age female snowboarders topped growth category in that area

This report is free to SIA Members and is also available at no cost to non-members.

This report is free to SIA Members and is also available at no cost to non-members. The report is downloadable here:

In effort to provide more tools for its members, SIA will be launching a host of new studies over the next several months including consumer-buying habits, retail analysis, purchasing habits by product category and a series of monthly industry insights.

SnowSports Industries America (SIA) is a non-profit, member-owned trade association for the winter sports industry. SIA works year-round with snow-sports suppliers, retailers, resorts, reps, and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support, and participation initiatives, SIA drives industry growth on every level. SIA also hosts the annual On-Snow Demo/Ski-Ride Fest and the Industry + Intelligence Day, in addition to other events vital to the health of the winter-sports ecosystem.

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