Nordica Partners With Meteorite PR
Nordica has announced today that it has named Colorado-based Meteorite PR as its public relations firm of record for North America to help build on a surge of momentum and critical acclaim across the United States and Canada.
Founded in 1939 in Montebelluna, Italy and a subsidiary of Italian sport equipment manufacturer Tecnica Group S.P.A., Nordica’s U.S. headquarters are based in West Lebanon, N.H. The company has produced some of the most award-winning ski and boot collections of all time and is respected across the industry for a rare combination of comfort and performance with maneuverability across products designed for skiers of all levels and abilities.
Best known for its celebrated Enforcer, Santa Ana and Unleashed ski collections, as well as its Machine family of ski boots built for all-day comfort and performance, Nordica enters the upcoming winter season on the heels of a slew of recent awards. POWDER Magazine named the Santa Ana 102 and the Enforcer 99 as the Best All-Mountain Skis for the 2025/26 winter season, and the Unleashed 120 as the Best Powder Skis. Nordica has also picked up awards in recent years for its collection of skis and boots from Outside Magazine, Ski Magazine, Men’s Journal, and the ISPO Award honoring innovations in sports.
Nordica is one of the world’s leading ski equipment producers and developers of some of the most trusted skis and boots on the market, perhaps best known for its celebrated Enforcer, Santa Ana and Unleashed ski collections.
“Nordica is a product-first company, and we build amazing products. The Enforcer and Santa Ana lines are the backbone of our ski collection, but there’s also so much positive momentum around the Unleashed collection that it feels like even bigger things are about to happen for the brand,” said Joe Cavallaro, Marketing & Communications Manager at Nordica North America. “We needed a PR firm who understands this market and can help us build on our momentum, and the amount of compliments we’ve gotten about this partnership with Meteorite PR is amazing. We’re excited to work together.”
“This partnership is about amplification,” said Sam Beck, Business Unit Director at Nordica North America. “Our vision is to lead in growing the sport and the community around skiing, and Meteorite PR gives us another strong voice to do that. Together we can inspire more skiers and introduce them to equipment they can rely on. At the end of the day, we just want more skiers having fun on snow, and Meteorite can help us tell that story louder and in more places.”
Founded in 2017 by PR industry veteran Eric Henderson, Meteorite has represented a broad collection of clients in the ski and outdoor industries, including alpine climbing apparel leaders Rab Equipment, action and adventure lifestyle media company Teton Gravity Research, high-performance helmet and goggle developers Sweet Protection, and Jackson Hole Mountain Resort. Earlier this year Meteorite merged with Obviouslee, a strategic marketing agency based in Charleston, S.C.
“We’ve always been fans of Nordica and we’re thrilled to use our know-how and deep connections in the industry to help expand the profile of Nordica’s incredible collection of skis and boots,” Henderson said. “Nordica has been such a trusted and respected brand in the industry for decades, but they’re always looking to the future and considering how they can push the boundaries of what’s possible with their gear. We can’t wait to support what they have planned for this winter and beyond.”
