Double Award For The Ski Juwel Alpbachtal Wildschönau At The TAI Advertising Grand Prix 2025
The Ski Jewel Alpbachtal Wildschönau is one of the big winners of the renowned TAI Advertising Grand Prix 2025: For the campaign “Tirol ganz Nah” the TV spot was awarded silver, the accompanying radio spot was awarded bronze – a double advertising success for a region that not only communicates proximity, but makes it tangible.
Among approximately 200 submitted entries, the Ski Juwel Alpbachtal Wildschönau achieved two top rankings. The award-winning spots focus on proximity – both emotionally, with a focus on family ties to skiing, and geographically, with the short travel time, especially for guests from southern Germany. The "Tirol Up Close" campaign conveys this message in an authentic and accessible way – with strong imagery, a clear tone, and a high potential for identification.
The awards ceremony for the TAI Advertising Grand Prix – one of the most important tourism competitions in the German-speaking world – took place at the Haus des Meeres in the heart of Vienna. The judging was based on a three-tier system: an expert jury, audience voting, and readers of the TAI Tourism Newspaper awarded the prizes equally.
With the successful campaign and the clear brand presence, the Ski Juwel Alpbachtal Wildschönau underlines once again how targeted brand management can sustainably anchor a ski destination in the minds of guests and create an emotional bond.
About the TAI Advertising Grand Prix
The competition is one of the most important tourism advertising competitions in German-speaking tourism marketing. In addition to an expert jury, headed by agency professional Stefan Schmertzing, evaluating the entries, a travel-loving public also participates in evaluating the submitted works.
