Big Snow American Dream Names Mark Dobrowolski General Manager

Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center providing guests with year-round winter indoors, is excited to announce the appointment of Mark Dobrowolski to the position of General Manager.  Mark has been with Big SNOW since prior to the facility’s 2019 opening, having joined the team as the Guest Experience manager in October of that same year.  Mark had been acting as the interim General Manager for Big SNOW since the passing of former General Manager, Jim Haas, last month. 

“Mark has been part of the Big SNOW team since the very beginning and has proven to be a natural leader that truly understands andSome description lives our Mission and Core Values. This clear succession choice is a true testament to the leadership of our founding GM, Jim Haas.  Mark brings an amazing resume of previous experience to this position, along with an intimate understanding of the daily operations and inside dynamics of Big SNOW.  We all wish him the very best in this new role and look forward to continuing our work together for years to come.”  said Joe Hession, CEO of SNOW Operating, Big SNOW’s parent company. 

“I am excited and honored to take on this new challenge at Big SNOW.  What excites me most is exactly what attracted me to the resort industry in the first place.  Every day, we get to see and help new guests experience the joys of sliding on snow.  Seeing our team and our guests succeed in that journey together is what inspires me.  I can’t wait to see what our team can do together as we continue to grow and refine our experiences.”  Mark Dobrowolski, Big SNOW General Manager. 

Big SNOW is currently open daily and preparing for their first summer of operating having been closed due to COVID-19 precautions last summer.  For more information, guests can visit, or keep up with Big SNOW on Facebook and Instagram @bigsnowad.

Big SNOW American Dream is North America’s first real-snow, year-round, indoor ski and snowboard resort, and the perfect place to learn to ski where every day is a snow day. Located adjacent to the New Jersey Meadowlands Sports Complex within the American Dream retail and entertainment center, Big SNOW provides ideal snow conditions year-round within climate-controlled slopes. A 180,000 square-foot snow center offering varied experiences for all skill levels and ages, Big SNOW is equipped to assist guest with a variety of on-snow experiences from professional and student training, family ski vacation preparation, corporate team building, private lessons, children’s instructional programs and more. In addition to its slopes, Big SNOW will also offer guests a world-class ski and snowboard retail experience featuring the latest in ski and snowboard hardgoods and apparel through the Shop at Big SNOW. Big SNOW is operated by New Jersey-based SNOW Operating, who also own and operate Mountain Creek Resort in Vernon, NJ. For more information, 

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