Benjamin Rogl Is The New President Of Ski Amadé

The board of Gasteiner Bergbahnen AG was elected by the Ski amadé member companies as the new president of the Ski amadé ski association. He replaces Daniel Berchthaller, Managing Director of Reiteralm Bergbahnen GmbH & Co. KG, on a rotating basis.

Benjamin Rogl, MA, will take over as President of Ski amadé starting with the 2025/26 season. During his upcoming term, he aims to further advance the positive development path of the five leading ski destinations.

"I am delighted to be taking over the Ski amadé presidency and thus further developing Austria's largest ski association. As the new President of Ski amadé, I would like to build on the strong foundations of recent years and at the same time actively shape the next stage of development. Ski amadé will continue to be a driver of innovation in digitalization and modern ticketing. At the same time, the close collaboration between the regions and partners remains a key success factor. The strength of the Ski amadé brand lies in its unified presence and diversity, which we use as a strategic advantage. Our goal is to offer guests distinctive, authentic experiences while combining economic stability with sustainable action," explains Benjamin Rogl, CEO of Gasteiner Bergbahnen AG and President of Ski amadé.

Benjamin Rogl – Personal details:
• Master’s degree in Accounting & Controlling
• Working for Gasteiner Bergbahnen AG since 2012, initially in Controlling, and since 2017 as Administrative Manager
• Since 2012, working in various working and project groups at Ski amadé
• Member of the Board of Directors at Gasteiner Bergbahnen AG since 2025

Ski amadé – a strong cooperative community with a clear future

Since 2000, Ski amadé has stood for close, collaborative cooperation between 16 independent cable car companies united under a common brand – Ski amadé. This unique form of cooperation has proven its worth over many years and is now one of the most successful models in European tourism. "Our goal is to further develop Ski amadé as a strong, future-proof platform – with a clear commitment to collaboration, quality, and digital solutions," says Manuel Schnell, Managing Director of Ski amadé GmbH.

The intensive exchange with the 16 member companies, the shared commitment to the further development of the association and the initial measures taken confirm the successful continuation of the cooperative community.

“Clear line for the future: Manuel Schnell and Ski amadé President Benjamin Rogl define strategic priorities for Ski amadé”

The strategic direction of Ski amadé remains clearly defined:

• The continued strong positioning of the Ski amadé brand,
• close and trusting cooperation with the 16 member companies,
• a consistent focus on digitalization and innovative services,
• and the ongoing development of the joint ticketing system.

“Ski amadé’s strong foundation is reflected in the close cohesion, the shared vision and the trust of the partners – key strengths upon which we will continue to build,” says Schnell.