Aspen Skiing Company (ASC) has named Darcy Loeb as Chief Operating Officer (COO) of ASPENX. Loeb will lead the team that has been assembled over the last year to bring the brand to life through elevated retail, rental and on- and off-mountain culinary and lifestyle experiences. Loeb is already onboarded and gearing up for the 2022 ski season.
Loeb joins ASC from Amazon, where she was Head of Amazon Music Merchandise, leading the artist fashion and physical music businesses, and launching collaborations with top artists. She oversaw merchandising, production, and product, including development of innovative shopping features across channels such as livestreams and the Amazon Music app. Prior to Amazon, Darcy led footwear and apparel teams across Merchandising and Global Operations at Nike and built new businesses as a GM and Director within Target’s Beauty and Entertainment divisions.
“Darcy has a diverse background at iconic companies such as Amazon, Target, and Nike, where she introduced new product lines and services, grew business levels and created dynamic, inclusive working environments,” said Mike Kaplan, President and CEO, Aspen Skiing Company. “Darcy is a passionate snowboarder, who learned to ride here in the Roaring Fork Valley. I am excited to have her joining the team and the community.”
“I am thrilled to join such an unforgettable brand and company at such an exciting time,” said Loeb. “Aspen is a world-class destination with deep roots in creating memorable experiences, and I look forward to helping shape the future of the mountain experience through exciting, premium product and experience offerings.”
“This role couldn’t be a better fit between my passion and purpose,” she added. “For as long as a I can remember my family and I have been visiting Aspen Snowmass. To help bring the magic of the mountains to guests through ASPENX is a dream come true.”
Loeb will work with the team at ASPENX to create new collaborations, expand product offerings and design new experiences in Aspen and beyond, as ASPENX enters its second year as a brand.