U.S. Ski & Snowboard Returns to World Economic Forum In Davos, Bringing Business To The Slopes

As global leaders convene in the Swiss Alps for the 2026 World Economic Forum (WEF), Jan. 19-23, 2026, U.S. Ski & Snowboard will once again be on the ground in Davos, taking business to the slopes of the Davos Klosters Mountains for the second year in a row just before the Olympic Winter Games kick off in Milano Cortina.

Building on the approach introduced in 2025, U.S. Ski & Snowboard will host meetings and experiences both inside the Congress Center and across the ski resort Davos Klosters Mountains. The program is designed to provide an alternative setting for business during one of the world’s most influential annual gatherings.

Participating athletes include six-time Olympic medalist Bode Miller, two-time Olympic medalist Picabo Street, World Championship medalist Daron Rahlves and World Cup winner Steven Nyman, alongside current Stifel U.S. Ski Team athletes Tommy Ford (alpine) and Sam Macuga (ski jumping). The athletes will ski with guests during the WEF and participate in select events and engagements throughout the week.

“Returning to Davos for a second year underscores how powerful sport can be as a platform for connection, leadership and ideas,” said Sophie Goldschmidt, President & CEO of U.S. Ski & Snowboard. “By bringing our athletes and partners together on the mountain during the World Economic Forum, just weeks before the Olympic Winter Games, we’re creating a unique environment where business and sport intersect.”

Throughout the week, U.S. Ski & Snowboard will host curated on-mountain and off-mountain experiences for partners, business leaders and WEF attendees. Programming includes guided skiing experiences led by the athletes, premium hospitality experiences, athlete meet-and-greets and private networking opportunities designed to complement the Forum’s formal discussions.

In addition to on-snow activities, U.S. Ski & Snowboard will take part in a series of panels, dinners, interviews and private discussions. Highlights include a Female Quotient panel with U.S. Ski & Snowboard president & CEO Sophie Goldschmidt and Olympic champion Picabo Street.