Snow Experiences Reimagined: Ischgl Presents Its Winter Campaign For 2025/26

Under the motto "Your Memories. Your Paradise," Ischgl presents its new 2025/26 winter campaign. In collaboration with the agency El Flamingo, creative concepts were developed that specifically and emotionally appeal to both loyal guests and new target groups.

With "Your Memories. Your Paradise," the Paznaun-Ischgl Tourist Board's new winter campaign deliberately focuses on the emotional power of memories. The individual campaign sequences bring Ischgl moments to life: groups of friends maintaining their cherished traditions, an adventurous couple enjoying the freedom of the mountains, or a grandfather passing on his passion for skiing to his grandson where he once took his first turns. Each of these encounters speaks of the special magic of the place – a place that connects generations, awakens memories, and creates new ones.

The stories begin in everyday life, but in Ischgl they transform into intense, emotional moments – moments that last. A vacation here means much more than just skiing: It's an experience of diversity – from soothing relaxation in the Silvretta Thermal Spa to unforgettable concerts and culinary delights, all the way to the legendary après-ski that has long since become part of the Ischgl legend.

A paradise for every story

The previous campaign was already centered around the idea of ​​paradise, "Alpine Paradise." With the further development of the slogan to "Your Memories. Your Paradise" and a new creative implementation, Ischgl is now taking its communication to a new level: more personal, more emotional, and even closer to its guests.

"Thanks to this approach, the message can be optimally and precisely staged across channels for different target groups – from digital platforms such as Meta, YouTube, special-interest portals and programmatic ads to traditional media such as print, TV and attention-grabbing out-of-home campaigns." – Alexandra Sailer, Team Leader Communications.

Felt moments instead of sober information

New campaigns have also been developed for Galtür, Kappl, and See under the slogan "Your Memories. Your Paradise.", emotionally capturing the diverse local offerings. The focus is not just on information, but on real moments: when children in Galtür take their first turns with mascot Siggi, or families experience unforgettable holidays together in the Kappl & See ski area. Over the course of months, imagery and stories were created that authentically convey the spirit of the four resorts in the Paznaun region. Real families, athletes, couples, and groups of friends, who represent diversity and different lifestyles, were in front of the camera. The locations and scenes were also carefully chosen – from the first light of day and afternoon encounters on the slopes to evening tobogganing and partying.

The result is a campaign that connects personally, emotionally, and unmistakably with the region. "We didn't just produce images, we created scenes that capture the true spirit of life. The diversity of the protagonists, the authentic encounters, and the powerful visual language demonstrate: personal moments are created here that have an impact far beyond the vacation." – Katja Salner, Team Leader Brand & Partner.

A showcase project with heart and attitude

"I am incredibly proud of my teams, who implemented our new winter campaign with the utmost professionalism and impressive creativity. With a keen sense of authenticity, we have created a showcase project that not only reflects the diversity of our guests, but also reveals our true selves as a region. Campaigns like these are invaluable – they tell real stories, create lasting memories, and demonstrate who we really are in Ischgl, Galtür, Kappl, and See." said Thomas Köhle, Managing Director of the Paznaun-Ischgl Tourist Board.