Oakley has announced 18 new partnerships with leading North American mountains that are rooted in the same spirit of sport, adventure, performance and innovation that Oakley is founded on.
Oakley partner mountains include: Vail Resorts’ Vail, Beaver Creek, Whistler Blackcomb, Breckenridge, Keystone, Park City, Heavenly, Northstar, Kirkwood, Stowe, Afton Alps and Mt. Brighton; as well as Alterra Mountain Company’s Mammoth Mountain, Squaw Valley, Alpine Meadows, June Mountain, Big Bear and Snow Summit.
With a rich heritage in snow dating back more than 30 years, the partnerships will begin immediately to support the winter season, equipping riders with goggles, eyewear, outerwear, helmets and accessories. The partnership will then extend to the year-long mountain experience, including supporting a range of on-and-around hill activities such as cycling, golf, mountain biking, trail running, fishing and more.
The mountain is an ideal environment to test Oakley Prizm™ lens technology that has turned goggles and eyewear into vital sports equipment. Prizm is engineered to dramatically enhance detail and help improve performance by providing ultra-precise color tuning for specific environments, including snow, golf, road, trail, water and more.
“As one of the leading product design and sport performance brands in the world, we strategically partner with likeminded brands that are leaders within their industries,” said Justin Andrews, SVP of Oakley North America. “We are excited about our new partners that will allow us to integrate our innovative technologies and products into the year-long mountain experience.”
Key touchpoints of the partnerships will include prominent branding throughout the mountain, special events, including dedicated Oakley Week experiences, Prizm Demos and more. Oakley will also be outfitting staff and park crews and selling Oakley performance goggles and eyewear at all resort retail shops with a permanent Oakley Store at Squaw Mountain.
Additional details about the partnership will be released throughout the year.