Noosa Yoghurt’s Snow Day Campaign Brings Back Nostalgic, Spontaneous Fun Of Snowy Play Days

This winter, noosa yoghurt, the premium whole milk yoghurt brand under the Sovos Brands portfolio, is bringing the joyful spontaneity of a snow day to consumers nationwide with a Snow Day In-A-Box prize pack giveaway. One lucky grand prize winner will receive an all-expenses-paid trip to Colorado, home of noosa, for an epic winter weekend.

Today's virtual world prioritizes business-as-usual productivity over carefree fun, even when winter weather forces us to stay home. Gone are the days of embracing a free day to relax and play when snow starts to fall. Known for its Full On philosophy and indulgently delicious product line of creamy whole milk yoghurt, gelato, and more, noosa is encouraging everyone to revel in the unscheduled, playful bliss of a snowy day

"At noosa, we are passionate about living life to the fullest and embracing opportunities that allow us to break out of the mundane routine and experience a joyful adventure - even when you're stuck at home on a snowy day," said Clint Mickel, general manager at noosa yoghurt. "By reinstating the nostalgic snow day, we are encouraging our fans permission to embrace the simple pleasures the winter season has to offer."

Beginning Febraury 6th, consumers nationwide can visit noosayoghurt.com/snowday for a chance to receive their very own noosa Snow Day In-A-Box stocked with all of the essentials needed for a day of Full On carefree enjoyment, including custom, cozy noosa gear, limited-edition games and activities, and coupons to redeem their favorite noosa products.

Consumers will also have a chance to enter to win noosa's Snow Day Getaway Sweepstakes, giving one lucky winner a $15,000 all-expenses-paid snow-centric adventure in Colorado! The prize package includes round-trip airfare for the winner and up to three friends or family members, a three-night stay at a charming property, a stipend for booking playful excursions, such as snow tubing or ski passes, and a generous supply of noosa yoghurt and frozen yoghurt gelato to fuel all their snow day fun. For more information and to enter, visit noosayoghurt.com/snowday.