Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1.
“The team at Pale Morning has a strong understanding of our markets and brings a wealth of experience that will be instrumental as we move into the 2020/21 season and beyond,” said Geoff Curtis, MDV USA VP/Marketing.
German producers Völkl and Marker have been pioneers in snow sports and have continually brought innovation to the race, all-mountain, freeride, and backcountry markets with products like the acclaimed Duke binding system and Mantra ski. Dalbello’s history of boot making in Asolo, Italy, is legendary and continues today with boots like its freeride touring Lupo and super lightweight Quantum series of touring boots.
“Marker, Dalbello, and Völkl are three of the most highly regarded brands in our industry whose products ensure great experiences on the hill regardless of ability,” said Drew Simmons, Pale Morning Media’s founder and president. “Getting outside is more important than ever these days and we look forward to transitioning from sanity walks to sanity laps when the snow starts flying.”
Pale Morning Media (www.palemorningmedia.com) is a public relations and strategic communications agency with more than two decades of experience supporting and promoting brands committed to strong local communities, active lifestyles and quality products. Their team approach is rooted in a blend of editorial heritage, diverse marketing experiences and lifelong outdoor passions. Pale Morning Media is based in the Mad River Valley of Vermont, with a satellite office in Portland, Maine.
Pale Morning Media is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, employs a team of four as well as project freelancers, supporting a growing roster of brands in a diverse array of outdoor and lifestyle markets.