The latest federal information shows a light at the end of the tunnel. The measures as a result of the COVID-19 pandemic are gradually being relaxed and - if all goes well - will allow the first tourists to Lenzerheide as early as June. The service providers in the holiday region work closely together with the help of the “Corona Task Force” and work out new offers that can be implemented in a Corona-compliant manner. Simple cancellations, new infrastructures and a new summer campaign are currently in focus.
Almost everything is as always: the winter season is over and the tourist experts use the midseason intensively to plan and organize the summer season - but only almost. Almost because a dark cloud hovers over the start of this year's summer season: the COVID 19 pandemic and measures to combat it. Nevertheless, work continues and the search for solutions in all possible tourist areas is all the more. In this challenging time, the Lenzerheide holiday region is even closer together than usual, hopefully soon to be able to greet its guests with old freshness and new originality.
Newly formed “Corona Task Force” keeps an overview
Just a few days after the Switzerland-wide lockdown, a group of tourism, hotels, businesses and the community formed within the Lenzerheide holiday region. The aim of this newly formed “Corona Task Force” was clear from the start: “It is becoming apparent that the Swiss will be on vacation in Switzerland this summer. We want to use this potential and not everyone for themselves, but together, »says Bruno Fläcklin, Chairman of the Task Force. For example, the sports shop should not only present new bike clothing in its newsletter, but also integrate a hiking tip or hotel recommendation. The main goal is to stay true to the destination strategy and its target groups. "To put it a bit exaggerated: We don't want the Adriatic bathers on Heidsee, but the Toscana bikers on the Rothorn," says Fläcklin. So it's not about attracting the crowd, but rather about winning sustainable Lenzerheide fans.
The “Corona Task Force” consists of Dominick Büchler, Managing Director of the Swiss Snow Sports School Lenzerheide; Peter Engler, CEO Lenzerheide Bergbahnen AG; Aron Moser, Mayor of Vaz / Obervaz; Thomas Vogt, Director Valbella Resort; Christian Zinn, Director Schweizerhof Lenzerheide; Ralf Treuthardt, Director Guarda Val; Nico Pesko, owner of Pesko Sport; Marc Schlüssel, Head of Marketing LMS and Bruno Fläcklin, Tourism Director of the Lenzerheide holiday region. Thomas Vogt, Director Valbella Resort; Christian Zinn, Director Schweizerhof Lenzerheide; Ralf Treuthardt, Director Guarda Val; Nico Pesko, owner of Pesko Sport; Marc Schlüssel, Head of Marketing LMS and Bruno Fläcklin, Tourism Director of the Lenzerheide holiday region. Thomas Vogt, Director Valbella Resort; Christian Zinn, Director Schweizerhof Lenzerheide; Ralf Treuthardt, Director Guarda Val; Nico Pesko, owner of Pesko Sport; Marc Schlüssel, Head of Marketing LMS and Bruno Fläcklin, Tourism Director of the Lenzerheide holiday region.
Concrete ideas and quick implementation are required
The “Corona Task Force” discusses a wide variety of topics, with the focus being on the health of the population. It is about finding quickly implementable solutions to various questions in the areas of marketing, visitor guidance, offers, accommodation and infrastructure. For example, the “Easy Summer Cancellation” solution has already been introduced in the area of accommodation, which offers guests the option of canceling the booked service in the Lenzerheide holiday region up to seven days before arrival. Furthermore, new and existing infrastructures are examined, which can generate additional space. This ranges from the evaluation of parking spaces that are converted into campsites to storage lakes that are put into operation as bathing lakes.
New summer campaign with highlights beyond the highlights
Extraordinary conditions require extraordinary measures, also in the communication for the summer of 2020. The planned summer campaigns were quickly canceled and replaced by a new one. The new summer campaign #entdeckelenzerheide shows highlights from the well-known highlights and invites guests to relive the Lenzerheide holiday region. Secluded spots and hidden tours are waiting to be discovered and that without the accumulation of crowds. It should be possible to make clear recommendations for the different target groups that differ from the mainstream.
Mountain railways expect the season to start on June 8, 2020
Lenzerheide Bergbahnen are working towards starting summer operations from June 8, 2020 if the Federal Council allows mountain railways to operate again by then. The revision and maintenance work therefore started at the beginning of May. The mountain railways would be able to start operating the summer offers Bikepark, Murmelibahn on Scharmoin and the Wetterwichtweg incl. Picnic area Heidbüel with the associated mountain railways from June 8th. The aerial tram to the Rothorn summit could also go into operation as planned from June 27th.
In order to comply with the federal hygiene and behavioral rules, intensive work is underway on a protection concept. The same measures should be applied at the various entry points of the mountain railways as is the case with public transport. The sales outlets have already been equipped with separating glasses. In the mountain restaurants, attempts are made to prepare the terraces as additional seating so that the necessary clearance rules can be observed. The use of webcams is also checked here.