Sustainable fashion brand, Cahaya Straits, has launched a range of tailored, reversible men’s jackets with principles rooted in slow fashion via a crowdfunding campaign.
- Reversible: the jacket has two contrasting sides, meaning it can be worn with many outfits and reducing the need to buy more jackets.
- Contrast colours: one monochrome and one more vibrant side
- Recycled polyester: Cahaya Straits has used recycled ripstop polyester for the outer layers, which has an exceptional strength to weight ratio and stops small tears from spreading.
- Insulation: instead of down, the insulation is synthetic and made from recycled plastic bottles.
- Water repellent PFC-free coating: the jacket’s waterproofing is poly-fluorinated chemical (PFC) free.
- Midweight: the insulation on the jacket is midweight, so it can be layered up or worn as a standalone piece depending on preference.
- Crosshatch stitching: helps to maintain an even spread of insulation to keep you warmer.
- Packable: the jacket packs down into its own pocket, making it easier to pack and doubling as a travel pillow.
- High rise collar: provide extra wind protection with a soft high-rise collar.
- Black // Burgundy // Diamonds // Circles
- Teal // Grey // Diamonds // Circles
The Leicester based business was created by ski season friends, Alex Bodini and Matt Hewett. The pair found there was a gap in the market for a tailored, cruelty-free down jacket that was not only versatile but created in a sustainable way that stands the test of time. Cahaya Straits has been three years in the making, having gone through various designs and samples to end up with the finished article that the founders are proud of.
Every effort has been taken to make sure the jacket is made sustainably, but customers will also be given the option to offset carbon that is produced, whether that’s saving rainforest land or planting new trees.
Alex Bodini, co-founder of Cahaya Straits said: “This jacket has been three years in development to get exactly right and we are so happy to finally release it to the general public via our crowdfunding platform.
“Our core principles are rooted in versatility, smart design and sustainability. It has been a real journey to create a product that truly channels these principles and now we are excited to see customers' reaction to it.
“We believe the entire outerwear industry needs to lead the way in being more sustainable and we want Cahaya Straits to be at the forefront of that. Being sustainable is very important to us, it’s not just another box to tick. The creation of Cahaya Straits is rooted in slow fashion, the idea is that it is reversible so you can wear it with more outfits and it’s midweight, so you can layer it or wear it as a standalone piece. It’s been built to last, we don’t want you buying another one in a year’s time!”
The jacket will be available to buy via Kickstarter for £90 to a limited number of backers, after January 2021 it will be available DTC at £180. If you order now your jacket will be with you by January 2021 packaged and sent in sustainable, compostable postal materials."
Alex continued: “We felt it was important to launch with a crowdfunding campaign so we can be accessible as possible for our early fans. With their help and support, we can hope to see Cahaya Straits’ first successful production run.”
Cahaya Straits is a sustainable fashion brand, with a range of men’s reversible midweight outwear jackets. Launched in Autumn 2020 by two ski season friends, Cahaya Straits has a range of synthetic down jackets that are fully reversible with a tailored fit, made with recycled ripstop polyester for the outer layers, insulation from recycled plastic bottles and waterproofing that is poly-fluorinated chemical (PFC) free.
Founded by Alex Bodini, (30) and Matt Hewett (30), Cahaya Straits is rooted in three core principles, versatility, sustainability and design.
Cahaya Straits’ versatility makes it slow fashion, the idea is that the jacket is reversible so you can wear it with more outfits and it’s midweight, so you can layer it or wear as a standalone piece. It’s been built to last, so you won’t be buying another one in a year’s time.
Cahaya Straits believes the entire outwear industry needs to lead the way in being more sustainable and want Cahaya Straits to be at the forefront of that. For Cahaya Straits, being sustainable is very important, not just another corporate responsibility box to tick.
The design of the jacket has been three years in the making. Packable, practical, waterproof and beautiful, Cahaya Straits believe great design will last a generation.
For more information, please visit https://www.cahayastraits.com/.