Buff Joins 1% For The Planet With Bestselling Coolnet UV

BUFF announces its continued commitment to the environment by joining 1% For The Planet with one of its most loved products, CoolNet UV.

Since the very beginning, BUFF has proudly supported organisations that help safeguard the future of the planet such as Protect Our Winters and The European Outdoor Conservation Association (EOCA). Joining 1% For The Planet allows BUFF to take another step in the right direction by working alongside like-minded companies with a common goal: supporting people and nature. The initiative connects eco-conscious brands with impactful organisations to make a real difference through social and environmental action.

“From day one, BUFF has been committed to choosing the responsible path, whether producing 90% of our products in-house or becoming B Corp certified - our goal is to continually improve and be the best that we can for our consumers, retailers, employees, and the planet," said David Camps, Chief Executive Officer at BUFF. "Donating 1% of sales from our best-selling CoolNet UV to environmental non-profits is another step towards continued improvement."

CoolNet UV is designed for warm weather activities, delivering UPF 50 for protection against harmful UV rays. Made with 95% recycled materials in BUFF’s Barcelona Headquarters, with HeiQ cooling technology and POLYGIENE antimicrobial technology to keep users fresh and protected during high intensity activities.

BUFF’s commitment to 1% For The Planet supports the work of four leading non-profit organisations whose values and purposes align with their own:

  • B Corp: A global movement that empowers companies to be a force for good through social and environmental performance standards. In 2023 BUFF announced its B Corp certification with a score of 105.7, well above industry average.
  • Protect our Winters: A partner of BUFF since 2018, this global organisation aims to inspire people from all backgrounds to protect the places we play from climate change – through education and giving a voice to the outdoor sports community.
  • Surfrider Foundation: In collaboration with the Surfrider Foundation, BUFF is helping to drive change, boost awareness and inspire others to be ocean activists. This powerful activist network is tackling pollution, the effects of climate change, threats to marine ecosystems and beach accessibility issues.
  • EOCA: For over a decade, BUFF has been supporting The European Outdoor Conservation Association (EOCA) which funds grassroots projects that make a tangible difference to threatened wild areas, species, and habitats. 

To learn more about BUFF’s commitment to 1% For The Planet visit https://www.buff.com/blog/en/climate-crisis/buff-1-for-the-planet-member/

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