Aspen Skiing Company And Alterra Mountain Company Acquire E-Commerce And Technology Provider, Aspenware

Aspenware has announced it has been acquired by a Joint Venture formed between Alterra Mountain Company and Aspen Skiing Company. Aspenware will remain a standalone business with ongoing operations to serve its clients and the industry, while maintaining its current staff and leadership. The acquisition will provide enhanced access to capital investment and allow Aspenware to further accelerate its roadmap to enhance the guest experience at mountain resorts across the globe.
Led by CEO Rob Clark, the team at Aspenware has spent over two decades providing innovative technology solutions to the ski industry.  Today, Aspenware is the go-to resource for over 50 ski resorts, providing a range of products and services that help its clients streamline back-office systems and provide guests with leading e-commerce and on-mountain digital experiences. 

“Alterra Mountain Company, Aspen Skiing Company, and Aspenware share a common vision for the role technology can play in making it easier for our guests to plan, book and manage their mountain experiences,” said Jared Smith, President, Alterra Mountain Company. “Together, we believe we can help the industry accelerate our ability to elevate the guest’s online journey, while reducing friction and maximizing their time on the hill – both for our destinations as well as Aspenware’s existing and future clients.” 

“Aspenware’s vision is to provide digital capabilities that enable mountain resorts to pursue the perfect guest experience. Both Alterra Mountain Company and Aspen Skiing Company seek to deliver the industry’s leading digital experience to their guests. This synergy is what created the conditions for this partnership and made it so natural and symbiotic,” said Rob Clark, CEO, Aspenware. “We are honored and excited to continue our journey, now backed by industry leaders Alterra Mountain Company and Aspen Skiing Company.”

“We believe that digital technologies can dramatically improve our guests’ planning and booking experiences,” said John Lilley, Chief Information Officer, Aspen Skiing Company. “Aspenware is a leader in providing customer-centric technologies to the travel industry. By ensuring strong capital support of Aspenware and collaboration with industry experts at Aspen Skiing Company and Alterra Mountain Company, we can more quickly implement solutions that positively impact our customers’ experience.”


Aspenware is the leading e-commerce and guest-experience technology provider purpose-built for ski areas and mountain destinations. With a focus on the guest experience, Aspenware technology enhances every step of the customer journey, from first click to last chair. Aspenware’s solutions serve over 7 million users and process over 2 million transactions annually.  Aspenware customers include Boyne Resorts, Powdr Corporation, Alterra Mountain Company, Aspen Skiing Company, and Jackson Hole Mountain Resort. Based in Denver, Colorado, Aspenware stands apart as an innovator who understands the value that software and technology brings to a mountain resort to create the most efficient, seamless, and memorable guest experiences possible.

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