WWP Group Remains Marketing Partner Of Hahnenkamm Races

The Kitzbühel Ski Club (KSC), the organizer of the Hahnenkamm Races, together with WWP Weirather-Wenzel & Partner (WWP-Group) and the Austrian Ski Federation (ÖSV), are extending their exclusive marketing partnership for the International Hahnenkamm Races in Kitzbühel, which has been in place since 1997, until 2034

The Hahnenkamm Races have developed into the most prestigious and globally renowned sponsorship and B2B platform of the winter season. The continuous strategic development through bold innovations and investments, which over the past almost 30 years has resulted from the cooperation between the organizer and the marketing agency in close alignment with the association's interests, will continue in the future

The cooperation agreement between the WWP Group and KSC includes exclusive advertising and marketing rights for the legendary races. The KITZ-RACE-Club VIP hospitality area is organized by the WWP Group and serves as a business platform for more than 1,000 opinion leaders from business, politics, sports, and entertainment.

Comments on the contract extension:

• Robert Schmidle , Co-CEO of the WWP Group: “Global brands that have supported the Hahnenkamm Races as partners for many years underscore the platform's importance in the international sports environment. The long-term horizon until 2034 provides planning security and the opportunity to take the event to the next level together with KSC for the benefit of the athletes, guests, fans, and our partners.”
• Michael Huber , President of the KSC: “We have enjoyed an excellent working relationship with the WWP Group for almost three decades. Together, we have made the Hahnenkamm Races the sporting highlight of the international ski calendar and have always kept the delicate balance between tradition and innovation in mind. This is and will remain our shared goal. This continuation of the partnership allows us to invest continuously in the event and the sport year after year.”
• Christian Scherer , CEO of the Austrian Ski Federation (ÖSV): “The Hahnenkamm Races are a flagship event of international alpine skiing. With Kitzbühel, we have created a place where top-level sport and entertainment go hand in hand. We attribute this achievement to the excellent cooperation of our long-standing partners, which is why I am delighted about the contract extension with KSC and the WWP Group.”

The Hahnenkamm Races have been held since 1931 and are organized by the Kitzbühel Ski Club (KSC). The downhill race on the Streif and the slalom on the Ganslern slope are considered the most classic racecourses on the FIS Ski World Cup calendar, challenging and crowning the world's best athletes in every aspect. A victory in Kitzbühel is considered a career highlight for athletes, alongside the Olympic Games and the World Championships. More than 700 media representatives from over 30 countries are on site in Kitzbühel. The race weekend generates more than 180 hours of television coverage, reaching 300 million TV viewers in Europe alone