Which? Endorses Heidi As A Recommended Provider For Ski Holidays

Heidi, the tech-driven ski holiday company reshaping how travellers book mountain escapes, has today been named a Which? Recommended Provider for Ski Holidays in the first-ever survey of ski providers conducted by the UK’s largest consumer group.

Which? Recommended Provider status recognises businesses that consistently deliver exceptional quality and value for customers, based on real consumer feedback and independent analysis.

In its inaugural Ski Providers survey, Which? praised Heidi as “a great option for choice and flexibility” with “a huge array of locations and accommodations to choose from.” It also notes that “Unlike some of our other WRPs, Heidi offers ski holidays for flexible durations, including lots of options for short breaks”. The surveyed holidaymakers also highlighted Heidi’s “simple” and “smooth” booking process and “great deals.”

Thanks to Heidi’s close partnerships with leading ski resorts and accommodation providers, customers can access exclusive deals and rates unavailable elsewhere - combining great value with freedom of choice.

The Which? Recommended Provider logo is awarded only to companies that demonstrate outstanding performance, value, and customer satisfaction. Providers cannot apply or self-nominate; instead, Which? independently selects and evaluates them through detailed consumer surveys and rigorous analysis of service quality, pricing, policies, and customer experience. Only those meeting or exceeding the Which? high benchmark score qualify for endorsement, making it one of the UK’s most trusted marks of quality and reliability.

Founded in 2018, Heidi has grown rapidly by making ski travel simpler, more accessible, and more flexible. The company offers customisable holidays for 350+ ski resorts across Europe, allowing travellers to build tailor-made packages for durations of their choice - from long weekends to full-week stays and beyond. All Heidi packages are ATOL-protected and have a price match guarantee. The company holds an 'Excellent' Trustpilot rating from over 3,900 reviews.

Marcus Blunt, Co-founder of Heidi, said: “We’re absolutely thrilled to be recognised by Which? as a top UK Recommended Ski Holiday Provider. Our mission has always been to help people find their freedom in the mountains, and make ski holidays more accessible for everyone. This endorsement is a huge testament to the work of our incredible team and the resulting trust of our customers.”

The Which? Recommended Provider logo is widely recognised by UK consumers as a mark of trust and quality. Recent research shows:

• 72% of consumers say a Which? endorsement influences their purchasing decision
• 71% feel more confident choosing a Which? endorsed product or service
• 61% say it encourages them to try something new

(Source: Savanta, Apr 2024)

UK-based Heidi was launched in 2018, formally known as Ski Zoom. Its millennial founders, Marcus and Alexander Blunt, are half-Norwegian brothers who love the mountains. Heidi was born out of their desire to change the lack of flexibility in the ski holiday market, and enable more people to easily access and enjoy the mountains.

For more information about Heidi ski holidays, visit www.heidi.com.