Vuori Launches Vuori Snow: A New Perspective On Mountain Apparel

Vuori, the performance and lifestyle brand known for its coastal California-inspired style, introduces Vuori Snow, its first-ever outerwear collection designed for life on the mountain. Built for backcountry climbs, resort runs, and everything in between, Vuori Snow combines premium performance with the brand’s signature simplicity and elevated design.

Born from years of obsessive design and real-world testing, Vuori Snow was pressure-tested across every condition – from powdery alpine bowls to slushy skin tracks – to ensure uncompromising performance in all environments. Developed in collaboration with Vuori athlete and professional skier Thibault Magnin, the collection delivers stormproof, durable outerwear that merges technical precision with Vuori’s signature comfort and ease 

"For me, snow has always been about more than outerwear,” said Joe Kudla, Vuori Founder and CEO. “It’s about honoring our commitment to quality, embracing our unique point of view, and celebrating the spirit of the mountains that inspire us to get out into the elements and connect with nature. 

The collection features Bureo’s NetPlus, a high-performance fabric made from 100% recycled fishing nets collected from coastlines around the world. Featuring 4-layer woven construction, the outerwear delivers waterproof, wind-resistant protection without sacrificing comfort or mobility. Technical details include a 30K waterproof rating, fully taped seams, built-in ventilation, weatherproof trims, and RECCO technology for enhanced mountain safety.

The Vuori Snow Collection is available on vuoriclothing.com, and http://vuoriclothing.co.uk/, in Vuori stores, and through select retail partners.  

Women’s Product

• Vuori Taika Snow Shell in Blue Haze and Black 
• Vuori Taika Snow Bib in Blue Haze and Black 
  

Men’s Product

• Vuori Taika Snow Shell in Amethyst Grey, Sea Pine, and Black
• Vuori Taika Snow Pant in Amethyst Grey, Sea Pine, and Black

They say  "We’re committed to delivering a great experience for our customers. Which is why our Investment in Happiness guarantees that if you don’t love the product, you can send it back. But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our approach to business and life. We invest in the happiness of our team, our community, the natural environment, and most importantly—each other.

"We ask all of our tier 1 suppliers to sign and adhere to the Vuori Vendor Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.

"We see it every day, we’re simply Happier on a Healthy Planet. That’s why we have developed a dynamic program aimed at protecting our earth. As we grow, we continue to adhere to our commitments through our governance, the way we make products, and our relationships with the natural environment and with our community."

Born in the beachside town of Encinitas, California, Vuori draws inspiration from its vibrant community, active lifestyle, and the natural playground that surrounds it. The brand creates premium performance apparel and elevated everyday styles—each crafted with intention, quality, and a fabric-first approach — to strike the perfect balance between functionality and simplicity.

Vuori was founded in 2015 by Joe Kudla in a humble garage office just two blocks from the ocean. What started in a small “garoffice” quickly grew into a powerful vision: to build a values-driven brand rooted in connection, balance, and the pursuit of an extraordinary life.  Today, Vuori is available in more than 18 countries worldwide, found in Vuori stores, on vuoriclothing.com, vuoriclothing.co.uk, and through a network of national and regional retail partners.