Rooted in Verbier, Switzerland, VALLON is pleased to announce the company has retained Jackson Hole-based communications agency, Denny, ink. to handle its North American public relations initiatives for the brand’s collection of vintage inspired performance eyewear.
Rooted in Verbier, Switzerland, the founders of VALLON started the company because they lacked a pair of sunglasses ideally suited for both ski touring in the winter and hiking in the summer. Inspired by explorers, adventurers and mountaineers of the past, they create sports eyewear that merges classic designs with high-performing materials. VALLON is sold to 35+ countries. Since November 2019 over 33,000 lbs of plastic waste has been recycled as part of their plastic cleanup initiative.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation.
“Denny, ink. is a great match for VALLON,” said Marcus Franck, co-founder of VALLON. “Jackson Hole is the Verbier of North America and Denny, ink’s knowledge of the market, their creative approach and their passion for self-propelled mountain missions will help us move into the critical next phase of our brand.”
Effective immediately, Denny, ink. will oversee all public relations initiatives in North America for VALLON including media relations, strategic communications counsel and targeted community marketing for the company’s groundbreaking eyewear collection.
“We love to ski and run in the mountains. VALLON’S classic designs with modern performance strikes to the core of who we are and what we do,” said Chris Denny. “We’re honored to tell the VALLON entrepreneurial story of creating innovative, high-quality products for ski, outdoor, and water fanatics.
“We’re confident their long-time experience helping brands connect with media and consumers will allow us to maximize the awareness of VALLON today and into the future,” added Franck.