U.S. Ski & Snowboard has officially announced a new two-year partnership with RISE Brewing Co., the organic nitro cold brew coffee. Spanning from coast to coast through 2023, through this partnership, RISE will help America’s top skiers and snowboarders fuel their adventure all year long.
RISE Brewing Co. brews nitro cold-brew coffee kegs and shelf-stable cans for grocery stores, convenience stores, offices, bars/restaurants, and cafes. Their flagship, award-winning Original Black coffee is organic, non-GMO, non-dairy, and 0 calories. Think a super light, refreshing stout beer meets iced coffee with a frothy head. An infusion of nitrogen gives RISE its distinctive, creamy cascade. They also have a line of organic dairy and non-dairy lattes -- including our multi-award-winning Oat Milk Latte, and Oat Milk Mocha.
The partnership will officially kick off on Feb. 4 with the 2021 Intermountain Healthcare Freestyle International at Deer Valley Resort. RISE will be featured at domestic elite-level skiing and snowboarding events moving forward.
“The mountains are unique in that they pull people together from all around the world to do the same thing; spend time with friends and family, experience an unrivaled side of nature and push themselves to be better,” said Grant Gyesky, RISE Brewing Co. CEO. “At RISE we are all about people pushing ourselves to get better, whether it’s in the gym, with our passions or on the mountain. Our team has always felt a draw to the mountains. We could not be more stoked to partner with the world’s most talented skiers and snowboarders to inspire us all to RISE from within."
“Through this new partnership, our athletes will RISE to the occasion of competing on the world’s greatest stage,” said Michael O’Conor, U.S. Ski & Snowboard Chief Revenue Officer. “We value RISE’s commitment to creating products using the best ingredients as our athletes train to be Best in the World. We are excited to welcome RISE into the U.S. Ski & Snowboard family.”
As part of the partnership, RISE Brewing Co. will continue to support health care workers by donating products through the U.S. Ski & Snowboard partnership with Intermountain Healthcare in Utah.