Union Binding Company Announces Launch Of Union Boot Division & Introduces First Snowboard Boot Model – The Union Reset Pro

After two decades dedicated to perfecting the snowboard binding, Union is excited to announce the launch of the Union Boot Division and its first snowboard boot model – the Union Reset Pro.

A Bold New Future

As lifelong snowboarders with decades of combined product and manufacturing experience, we set out to create the perfect combination of production processes, fit, function, durability, and material innovation.

The team at Union has laid the foundation for the world’s most advanced snowboard boot. We've invested heavily in industry-leading R&D, streamlined production processes, new machinery, materials, and people.

Our Mission: Transform the snowboarding experience by building the world’s best snowboard boots.

Key Facts of Union Boot Division

• All-new Union Boot Division Headquarters in Montebelluna (TV), Italy
• 100% owned and operated by Union
• Made with an exclusive patented design
• State-of-the-art assembly process
• Emphasis on durability and innovation

“It’s not about being the biggest boot brand; it’s about being the best boot brand,” said Union Co-Founder and Chief Brand Officer George Kleckner. “We’ve brought the same dedication and passion that we’re known for in bindings to our boot design. Snowboarders can now enjoy an integrated experience where their boots and bindings work together in perfect harmony.”

Craftsmanship + Innovation

When it comes to the world’s leading design center for outdoor footwear, one place stands out—Montebelluna, Italy. For generations, Montebelluna has been the leader in alpine boot craftsmanship and innovation. When we decided to invest in the boot category, choosing our own backyard was an easy decision.

Within the new Union Boot Division headquarters, we control 100% of the product design, engineering, prototyping, testing and supply chain. By vertically integrating all our processes under one roof, we drastically reduce the development time of our boots while maintaining direct oversight of product quality. With decades of experience in snowboard-specific materials, we share resources between boots and bindings to easily surpass minimum order quantities while using exclusive materials unavailable to other brands.

“From my family's shoe business and past jobs in Montebelluna, I was surrounded by the craft of bootmaking from an early age,” said Martino Fumagalli, Founder and CEO of Union Binding Company. “Snowboard boots were part of my life long before Union came to be, and bringing that heritage full circle with the Union Boot Division is a personal milestone. Our commitment to quality and innovation ensures that every rider experiences the same passion that has driven me since my start in snowboarding.”

Availability and Launch Details

The Union Reset Pro will be available November 3, 2025, at select retailers around the globe. The Reset Pro will come in Black and White, in US Men’s sizes 7–12.5, and will feature Union Boot Division’s patented Single Frame Shell™, Rebound Bushing System™, Forma Pro Liner, and come equipped with the Dual BOA Fit System Ft. H4 Coiler and TX3 Laces.

A second release of Union boots is planned for 2026 and will include two new boot models.

Union Boot Division’s website www.unionbootdivision.com will also launch in November 3, 2025 and serve as the main information point for Union Boot Division and the Reset Pro.

“When Union first told me about their idea for boots three years ago, I knew it was something I wanted to be a part of,” said Travis Rice, newly appointed Director of Creative Innovation at Union Boot Division. “Union has always listened to my feedback as a professional athlete and helped me push my snowboarding to the next level. The Union Boot Division is yet another example of how Union continues to refuse to settle for the status quo and enhance the snowboard experience for riders around the world.”

Union Binding Company was founded on the simple yet ambitious mission of creating the best-fitting, highest-performing, and most durable snowboard bindings the world has ever seen. Since its humble beginnings in 2004, Union has evolved into the global leader in snowboard bindings by relentlessly pushing the boundaries of innovation, performance, and design. Union believes that ideas, determination, and people are the core of who we are today and the driving force behind where we’re headed tomorrow. Union’s headquarters are in Delebio (SO), Italy. For more information, visit www.unionbindingcompany.com