Two Leading Indoor Real Snow Slopes RebrandTo Launch A New Era Of UK Snowsports

Two of the UK’s premier indoor real snow destinations, The Snow Centre Hemel Hempstead and Chill Factore Manchester, have announced a bold new chapter — a full rebrand that unites both sites under the name ‘The Snow Centre’ and a dynamic new identity. 

The reimagined brand represents a major step forward, aiming to strengthen their collective presence in the UK’s Snowsports and leisure industry. With venues just outside London and Manchester, The Snow Centre shares a clear mission: to inspire more people to experience the thrill of Snowsport, all year round, without leaving the UK. 

The rebrand introduces a new name for Chill Factore and a fresh look for both sites — while maintaining the world-class real snow experiences that have made them household names. This evolution reflects the group’s continued commitment to innovation, inclusivity, and progression — supporting everyone from complete beginners to seasoned skiers and snowboarders. 

The new identity, unveiled today, features a striking motif inspired by alpine imagery — from fresh tracks in the snow and the shape of a ski turn, to the euphoria of a bluebird day on the piste. The rebrand also signals ongoing investment in facilities, digital platforms, and customer experience to create a seamless journey across both locations. 

Ian Brown, Managing Director of Snowcentres Limited, said: “This is more than a name change for Chill Factore and a logo refresh for Hemel — it’s the beginning of a bold new era. Since acquiring Chill Factore in 2021, we’ve made huge strides, transforming performance through investment in people, technology, and marketing. Now, by uniting under one brand, we’re creating a national destination for snow lovers — one that’s accessible, inspiring, and fit for the future.” 

As the UK’s two leading indoor real snow centres, the rebranded sites will continue to ofer ski and snowboard lessons, lift passes, freestyle sessions, family snow fun, and corporate events. Upcoming developments, including a new website, will further elevate the visitor experience.

The Hemel Hempstead site already features the new identity, while the full Manchester rollout is underway. The Traford City building — previously known as BEYOND — will also adopt the new brand, with prominent signage visible to M60 motorists and guests alike. 

About the Manchester site rebrand John Robinson, Group Head of Marketing, added: “With the new ‘The Snow Centre’ name emblazoned 70 feet high beside a major motorway, there’ll be no mistaking this as one of the UK’s ultimate real snow destinations.” 

Snowcentres Limited is a privately owned company and the operator of two of the UK’s leading indoor real snow destinations: The Snow Centre Hemel Hempstead and Chill Factore Manchester – soon to be The Snow Centre Manchester. Dedicated to delivering authentic alpine experiences, Snowcentres Limited ofers year-round skiing, snowboarding, and snow play on real snow, with facilities catering to all ages and abilities — from complete beginners to elite athletes.