TMALL And FRED & FARID Promote The Joy Of Winter Sports

The winter sports market in China is one of the fastest growing in the world - over $126 billion by the 2022 Beijing Winter Olympics - with a target of over $160 billion by 2025.

Ahead of the Winter Olympics, Tmall partnered with FRED & FARID Shanghai for the launch of the Tmall Winter Festival 2022 (the annual major shopping event dedicated to winter sports brands). The creative agency has developed a communication platform (including strategy, creative and in-house production) aimed to introduce winter sports to the Chinese market. "Goodbye City, See You on Snow" is a snow call for all urban Chinese looking for snowy outdoors adventures.

TMALL - Goodbye City, See You on Snow! - FRED & FARID Shangha


  • Client: Tmall, Alibaba Group
  • Title of the campaign: See you on Snow
  • Agency: FRED & FARID Shangha
  • Chief creative officers: Fred & Farid
  • Executive creative director: Feng Huang
  • Creative director: Adrien Goris
  • Copywriters: Cao Wen, Yucy Wang
  • Art director: Billy Liao
  • Designer: Zoy Wang
  • Agency supervisors: Paul Lin, Chelsea Lin, Amber Yan, François Lin
  • Agency producers: Charles Renard, Caroline Wei
  • Brand Strategist: Karen Ge, Aaron Wang
  • Production company: FRED & FARID Shanghai
  • Director: Alvynn Diagne
  • 1st AD: Ash
  • Executive Producer:Charles Renard
  • Producer: Jason Fu
  • Editor: Alvynn Diagne
  • Music composition: Ker Sound
  • Sound Recorder, Design & Final Mix: 韦代立

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