The Snowboard Asylum Appoints Canoe As UK PR Partner

Canoe, the London-based creative communications agency, is pleased to announce its new partnership with The Snowboard Asylum (TSA), the UK’s leading retail destination for snowboarders.

TSA has built a reputation for curating the best in snowboarding gear, apparel, and accessories, combining premium brands with expert knowledge and a passion for the snowboarding community. The brand supports riders of all levels, from first-timers to seasoned pros, providing equipment, advice, and events that bring the snowboarding world to life.

Leveraging its longstanding affinity with the snowboarding community, Canoe will provide PR support to build on TSA’s presence in the UK market, reinforce the brand’s leadership throughout the upcoming winter season and drive greater awareness of its product range.

They say "Canoe was founded in 2003 with a desire to do things differently. That ethos remains today, just on a much bigger scale. We’re still based in East London but have grown from a two-person PR machine into a thriving group of multi-skilled communicators and creators.'

TSA joins Canoe’s winter sports portfolio alongside brands such as Burton and Oakley, reinforcing the agency’s expertise in the sector.

The Snowboard Asylum (TSA) has been at the forefront of UK snowboarding for over 35 years. They’ve helped guide the sport from its pioneering days of the 1980s, through the boom years of the ’90s and 2000s to the modern-day, where snowboarding is an integral part of the winter sports landscape. ‌

The TSA story originates back in the mid-1980s whenthey first teamed up with a small Vermont-based snowboard company called Burton, to sell their new Elite and Cruzer snowboards. Little did they realise how our two brands would develop over the next three decades. ‌

The first seeds for TSA as a stand-alone brand were planted in October 1989; parent company Ellis Brigham gave a tiny booth tucked down an empty corridor, facing a blank wall at the Earls Court Ski Show. With their own identity and a small collection of Sims and Nitro snowboards, they ignored the wrath of the then-snowboard-hating ski world to push the sport we loved.

Today, TSA is still headed up by the same team that staffed that booth in Earls Court all those years ago. They’ve gained a few pounds and lost some hair over the years, but the passion for snowboarding and  goals remain the same; to help as many people experience the same joy that snowboarding has brought them. Yes, the sport has changed; it’s no longer that punk rock, anti-establishment-attitude-fuelled monster it used to be but what hasn’t changed is the experience of painting fresh lines in untouched powder, the euphoria of a killer faceshot, the feeling you get charging groomers, and the high you feel putting down that first trick. ‌From 1989 'til forever, TSA has got you covered.