Switzerland Emphasises Sustainability
Switzerland is looking to emphasise its green credentials. In a letter to UK media their representatives said:
Dear media friends,
There is a scent of spring in the air which not only promises the prospect of being able to spend more time outdoors but also sparks hope for a time when we can free our passports from that layer of dust.
The last months that have brought solitude and contemplation for many, might also have made people think about their expectations for future holidays. Switzerland as a destination has always been known for a prudent, resource and environmentally friendly zeitgeist. The launch of 'Swisstainable', a long-term sustainability programme, raises awareness and together with the industry, it has the aim to ensure a fully sustainable travel experience.
This edition therefore entierly concentrates on this specific topic and we hope we can bring accross one or the other inspiring story idea about travelling to and around Switzerland.
Best regards,
Myriam, Harry and Katrin
Your UK media team
The dawn of a new era.
Authenticity, proximity to nature and considerate consumption have become more important factors when planning a holiday. With the new sustainability strategy 'Swisstainable', an effective movement together with the entire Swiss tourism industry has just been launched. Thereby the first big step towards securing the long-term success of Switzerland as a travel destination and to become a leading sustainable destination by 2023 has been taken.
Travel the Via Francigena.
In the year 990, Sigeric, the Archbishop of Canterbury, returned to England from Rome on the pilgrims’ path crossing Switzerland via the Jura and the Alps. The route was named Via Francigena and developed into one of the most important and most spectacular pilgrims’ routes in Europe. Hiking in the footsteps of the Archbishop is all about slow, mindful travel and experiencing the culture and natural beauty along the route.
Explore the route.
Sur la route verte.
Crossing Switzerland in one week from north-east to south-west by e-bike is possible on 'la route verte' (the green tour). The route takes one from winegrowers and their grapes through undiscovered places to local farmers and musical instrument makers. The tour is 470km long and starts in the Swiss German speaking city of Schaffhausen, passes through six Swiss Nature Parks and finally ends in the French speaking city of Geneva.
Get on your bike.
'Fait su' in Valposchiavo.
Presenting the entire production chain transparently, from produce through production to the enjoyment at the table is the approach of one valley in the Bernina region. The project '100% Valposchiavo' was initiated to offer a unique dining experience while enjoying the good things right where they were produced. 12 local restaurants are taking part and declare where their ingredients come from and offer at least three dishes entirely 'Fait su' in Valposchiavo, meaning produced right here.
