Survey Conducted In Austrian Ski Resorts Shows That Out Of Home Advertising In Mountains Is Highly Effective

The latest survey conducted in Austrian ski resorts shows that out-of-home advertising in the mountains is highly visible, reaches target groups accurately and remains in people's memories for a long time.

Last winter season, the independent market research institute market conducted face-to-face interviews in Austrian ski resorts to examine winter sports enthusiasts' attitudes toward sitour's advertising media. The results once again impressively confirm: Advertising in the mountains attracts attention, is well-received, and is memorable!

Attractive advertising spaces with lasting memories

In the unique leisure world of the mountains, sitour offers out-of-home campaigns with optimal performance in highly frequented advertising spaces combined with the most attractive advertising media.

According to the survey, winter sports enthusiasts most frequently notice and remember advertising at cable car and lift stations, especially on posters and mega-boards, and directly on the slopes on panoramic information systems, piste guidance systems, and piste markings: Up to two-thirds of respondents remember the advertising when the brand is mentioned, and even 80 percent when the subject matter is presented.

• Image improvement for your brand
• Out-of-home campaigns in the mountains are rated extremely positively by winter sports enthusiasts:
• Over 80 percent of respondents like advertising in ski resorts – it is eye-catching, memorable and credible.
• For over 60 percent of skiers, their image of a brand has improved significantly as a result of advertising presence in the winter sports environment.

With sitour as a competent and experienced partner, advertisers from all industries can optimally utilize the lasting impact and great popularity of out-of-home advertising in the mountains among a sports-loving, young and high-income audience.

Whether year-round or seasonal advertising presence, sitour media consultants provide information and advice on national and regional campaign opportunities in Austria's mountain regions and put together tailor-made media packages with carefully selected locations – tailored to your target audience and budget.

Source: market Marktforschungs-Ges.mbH und Co.KG, February 2025