"My conclusion is short and sweet: we have found exactly the modern platform we need in view of the current market changes," said Arne Strate, Secretary General of the EOG, who described the new concept of the trade fair as a success. Numerous lectures and discussions provided tips and inspiration for the point of sale and for addressing customers. Many lectures were buzzing with activity, Strate observed.
"Here we show the trends, can create an exchange and pick up the mood. That's why people are coming today, ordering is not their reason anymore. That has changed," said Strate, who analyzed the premiere in Munich together with Messe München.
"The EOG has told us: 'Mission Accomplished'. That was very important praise for me," said Dittrich. He smiled, of course, while saying this.