Snow Show London Gets Ready To Re-Launch At Olympia After 15 Years Away

The London Snow Show is re-launching in 2025 at Olympia after 15 years away from its former home. The UK's largest consumer ski and snowboard event of the year runs over a weekend in October and includes a long exhibitor list of destinations, tour operators, brands and snowsports organisations. There’s also a number of celebrity speakers, talks and advice sessions, comedy and après style parties with live music.  

There’s a number of special features and installations across the two day event including a family area, the Red Bull action zone, luxury and wellness area with speakers and live yoga classes, kit and instruction zone, information theatre, photo competitions, Alpine Stroll, themed Après Ski (with Après Ski Bands), Ski Bar Comedy and the talks stage hosted by Chemmy Alcott.

Some of the exhibitors already confirmed include tour operators Crystal, Inghams and Ski Club Freshtracks and destinations such as Norway, Andorra, Colorado, St Anton and Gurgl also featuring alongside Vail Resorts and Ikon Pass. The retailer Ellis Brigham is returning to the show after several years away, as well as others including Ski Exchange.

Olympia has a long association with the event and is often considered the home of the Snow Show (formally known by other names including The London Ski Show) and as in the past, the event will take place in the National Hall, both on the main ground floor area and the mezzanine floor above. The large space allows for a lot of light and atmosphere as the nights draw in towards the lead up to the 2025-26 winter snowsports season.

In 2024, The Mountain Trade Network acquired the Snow Show brand and is behind the new re-launch of the event.

Founder of The Mountain Trade Network, James Gambrill, said: “We’re really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years and we hear so much enthusiasm for the venue. But we are also bringing new elements to the event, creating a fun, action packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment. Tickets to the London Snow Show will all be sold at a great value price point, for either one day or two, with a special price for families”.

The London Snow Show takes place on October 18 and 19, 2025 at Olympia, London.

Adult day tickets cost £10 and weekend Tickets £15. Family Day Tickets cost £25 (2 adults + up to 4 kids aged under 18).

To be the first to hear about tickets when they go on sale, sign up now to the Snow Show here: londonsnowshow.com/newsletter
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