Skiset Launches New Winter Programme With A New Look For The 2025-26 Season

SKiSET, the largest network of ski and snowboard rental shops across the Alps, has launched its new winter season as it re-brands with a new logo.

•  Annie Famose, Slalom Ski World Champion, the founder of SKiSET (1994) and her remarkable story,  along with three families created the world’s leading network of ski shops. 
• New joint CEO team – long standing members of the SKiSET team, Denis Marinho and Julien Gautier, were promoted to joint CEO’s one year ago. Read about their vision for the brand and the future of ski rental. Interviews are available.
• The future of winter sports – ski shops are reinventing themselves to service their customers in different ways with individual shop owners creating their own environments that cater for local markets. 
• Responsibility – SKiSET is investing €200,000 a year in staff training programmes for shop managers. But there’s a lot more the company is doing to help become more sustainable, including new electric vehicles, boot recycle programme, the first carbon assessment, signature of an eco-charter, a new eco-tax paid by each store, new offices closer to resorts. 
• New equipment available – this year, SKiSET introduces new skis designed for beginners, stocks new BOA ski boots in its stores and introduces new heated clothing for customers to purchase. SKiSET’s exclusive 3D imaging system continues to provide the perfect fit for ski boots.
• New digital solutions – SKiSET has launched a new digital wallet for customers that has their booking details on with great deals on ski rental when booked directly in advance online or on the app. 

SKiSET was established in 1994 by a group of former champions and prominent shop owners, headed by Annie Famose. It has grown into the largest ski rental provider in Europe. The CLS - SKI COMPANY group now includes the brands, SKiSET, Skimium, Netski and a digital platform Snowrental. SKiSET has a 40% market share of mountain equipment rental in France, with a European turnover of 400 million Euro’s per season across its partner store network. There’s 780 shops in 450 ski resorts in countries including, France, Switzerland, Austria, Italy, Andorra, Spain, Germany, Bulgaria, Slovenia.