Skiline is the largest ski community in the world with a good 3.8 million users. With the start of the current 2020/21 winter season, Alturos Destinations was even able to put the 100th Skiline system in Switzerland into operation and ceremoniously hand it over to Moosalp Bergbahnen AG.
ENTERTAINMENT IS GROWING AND ENJOYING SPONSORS TOO
The branding system from the sponsor partner BRACK.CH came about from the following idea: BRACK.CH is the sponsor of the world-class athlete Ramon Zenhäusern, who learned to ski in the Moosalp region from childhood. To honor this, Alturos Destinations approached the sponsoring partner with the Skimovie solution. The guest is automatically filmed from the start to the finish point on a specially closed slope. The guest can then pick up his full HD video with the ski pass number in the Skiline app and share it with his friends. In the intro and outro of the ski movie, Roman Zenhäusern addresses a few more motivating words to the skiers.
The contact data generated by the guest (e-mail) can be used immediately for further marketing purposes by the mountain railways and / or the sponsor if the guest has given his data protection-compliant consent.
This valuable and strong partnership will further strengthen the development of the Moosalp region. Selina Döringer, CEO of Moosalp Bergbahnen, is pleased about the future cooperation in this project: “We are happy to be able to present our guests with new offers even in uncertain times. With BRACK.CH we have found a strong partner who opens up new possibilities for us. "
"Skiline Entertainment paired with the combination that sponsors and mountain railways benefit is becoming more and more popular and leading to a win-win situation for all parties," says Pascal Ludi, Sales Manager at Alturos Destinations.
GAMIFICATION AS ANOTHER HIGHLIGHT
BRACK.CH also relies on the Skiline Gamification - a virtual competition that also includes all other BRACK.CH ski movies in Brigels, Stoos and Grächen. In this game, the guest collects a badge for each completed ski movie. After reaching at least 3 different badges, the guest is automatically placed in a ranking list and can compare himself with other users who are also registered for the Skimovie Challenge. At the end of the winter season, BRACK.CH is giving away numerous shopping vouchers and VIP tickets for World Cup ski races in winter 2021/22 to the participants.
“The ski movies together with the gamification offer us the chance to take our commitment to skiing directly onto the slopes and to get to know our customers. As BRACK.CH we deliver variety, not only with over 200,000 products in our shop, but also outside of the digital world, we want to provide our customers with experiences and emotional moments, ”says BRACK.CH about the collaboration.
FACTBOX ALTUROS DESTINATIONS
- Alturos Destinations is an international key player whose solutions ensure perfect planning and implementation of digitization strategies in tourism.
- With Skiline, the largest winter sports community in the world, Alturos Destinations is the market leader in the field of digital entertainment in winter sports. With Skiline, emotional experiences can be staged, whereby the guests will remember their stay for a long time due to the spectacular pictures. With EMMA, Alturos Destinations offers a fully integrated platform for individual digital guest communication. With personal and digital content, many new possibilities in marketing open up.
- With Peaksolution®, Alturos Destinations has dedicated itself to the digital distribution of services via a one-stop shop on the Internet and is thus assuming the leading role in the area of tourist e-commerce in Alpine regions.
- The latest product from Alturos Destinations "TRACY" is a contact tracing web app, which is easy to use and safe to optimally support tourist regions and winter destinations.