Leading French ski specialist, Ski France Ltd, the UK arm of the French hotel group, Madame Vacances, is about to take the UK ski market in a new direction…
Joanna Laforge, part-owner of Ski France and the Sales & Marketing Director, says: “In a world that has been disrupted by the pandemic, we have the answer for the 2021/22 ski season – or this season if you can get out there! We can now offer chalet holidays “2.0” with an affordable price tag, working with local professional staff, all in a contactless environment. In our contactless catered chalets guests will still be looked after, from behind the scenes; allowing families and friends to relax in their safe, social bubble. This modern twist will entice a new generation of skiers to discover affordable chalet holidays”.
Ski France now offers 50 contactless-catered chalets across the French Alps situated in many well-known resorts such as Val d’Isère, Tignes, Méribel, Courchevel, La Tania, Les Menuires, La Plagne and Alpe d’Huez. Staying at a contactless-catered chalet can also be incredibly good value, with a week’s stay costing from less than £420 pp.
The chalets have been divided into two groups, Classic and Premium:
- Ski France Classic chalets are spread across leading ski resorts and provide good-value accommodation, fully stocked larders and contactless catering at an affordable price.
- Ski France Premium chalets feature some of the best chalets in top resorts – they provide high levels of comfort, quality food and drink in the kitchen and seamless contactless service.
The menu for both Classic and Premium chalets will comprise local produce and various ingredients for breakfast, afternoon tea / snack, a three-course dinner and drinks each day.
Guests will arrive at their Ski France chalet and find delicious food in the fridge, cool beer or chilled wine ready to drink, firewood neatly stacked and beds beautifully made. There will be a selection of fresh ingredients to cook with, easy recipes to follow and delicious dishes prepared by a local delicatessen. In addition to food, skis or snowboards will be reserved at the local hire shop and lift passes will be booked. Halfway through the week, when the family is out enjoying the slopes, the backstage chalet crew will clean the accommodation from top to bottom, replace towels and re-stock the fridge and cupboards with goodies. They will be at the end of the phone whenever needed, but there will be no contact unless necessary or wished for.
For guests who prefer a more bespoke food offering, Ski France also offers an ‘à-la-carte’ option. Here, guests can choose from a much longer provisions list and pay for what they want. Produce will then be purchased by the local in-resort team and stocked in the chalet, ready for the week (there will be no mark up on purchased provisions).
Finally, for families and friends wanting to take charge of their own shopping while in resort, or to try- out local restaurants, they can simply take the chalet “as is” and order little or no food from the ‘à-la-carte’ provisions list.
Ski France has launched two brand-new websites – Ski France Classic Chalets and Ski France Premium Chalets. Browse the growing collection of boutique chalets online, before calling the reservations team to book or tailor the holiday to your specific needs.
Reaching these destinations could not be easier: guests can fly to Geneva, Lyon, Grenoble or Chambery and then jump on a bus, hire a car or organise a private transfer with Ski France’s own transfer company, MV Transport (limousines, mini-buses and coaches). Alternatively, families and friends wanting to maintain their protective bubble can make the whole journey in their car by booking with Eurotunnel Le Shuttle (Folkestone to Calais) or one of the ferry companies (Dover to Calais).
The Alps are seen as a safe environment with spectacular views and plenty of fresh air – and Ski France hopes the contactless style of the chalets will reassure people wanting their snowy fix at the end of this winter or next year.