Schladming-Dachstein Once Again Recognized As A Top Tourism Brand

The Styrian tourism region of Schladming-Dachstein has once again received the coveted "Superbrands Austria" seal of quality.

Mathias Schattleitner, Managing Director of the Tourism Association, recently accepted the award at the Superbrands Gala in Vienna. The recognition confirms the region's professional work in recent years. With 3.9 million overnight stays annually, Schladming-Dachstein is one of Austria's five largest tourism destinations.

This renewed award underscores the region's consistent and professional brand management in the highly competitive international tourism market.

"We are extremely pleased about this honor and proud to have been named a Superbrands brand for the eighth time. In today's world, professional tourism management and stringent brand leadership are crucial success factors. We see this award as valuable confirmation that our consistent commitment over the past years is paying off," explains Mathias Schattleitner, Managing Director of the Schladming-Dachstein tourism region.

Demanding criteria met : The evaluation process focuses particularly on brand loyalty and popularity, image, and the strength of tradition and innovation. Sustainability aspects, market performance, and differentiation from the competition also play a role in the decision.

Only brands that meet these demanding criteria at all levels receive the Superbrands seal. The award serves as an independent seal of quality for outstanding brand management and is a validation of the strategic work and professional management behind the Schladming-Dachstein destination.