Ripzone, Woods Brands Are Newest Additions To RECCO’s Expanding North America Network
RECCO, manufacturer of advanced rescue technology enabling faster outdoor searches, welcomes Ripzone and Woods to the RECCO family of 150+ partner brands who utilize reflectors in their products. The two brands, both subsidiaries of well-known retailer Canadian Tire Corporation, are launching two new collections designed to expand accessibility of outdoor safety in North America.
Following the most recent RECCO detector network placement in Newfoundland, the RECCO network continues to focus on improving searchability in Canada and across North America. The integration of RECCO reflectors in Ripzone and Woods outerwear connects even more North Americans to a global system offering improved outdoor searchability in the event of an emergency
Both Ripzone and Woods have released a range of products with RECCO technology. Between the two brands, there are jackets, pants and insulating puffy layers. RECCO reflectors allow users to be easily found by rescue teams equipped with RECCO detectors. The RECCO system is a global standard used by professional search-and-rescue teams looking for missing people year-round and ski resorts in the event of an avalanche.
“Partnering with RECCO for Woods and Ripzone enables our product development team to collaborate with industry-leading partners who bring proven innovation and established brand recognition,” said Christina Tychon, Associate Vice President – Product Development (Softlines), Canadian Tire Corporation. “By naturally integrating RECCO reflectors into our product lines, we build and deliver high-performance products that strengthen customer trust through real-world functionality and recognized value. This partnership reinforces our dedication to providing reliable, innovative solutions that meet the evolving outdoor needs of Canadians.”
The RECCO network is currently used in 900+ locations in 32 countries, through search-and-rescue organizations and ski resorts. The RECCO system’s use has been growing in recent years with the advent of a helicopter-based detector unit in 2016, expanding the RECCO system from winter searches to all-season use for locating lost hikers, mountain bikers and mountaineers.
“It’s wonderful to partner with Ripzone and Woods as they represent the spirit of Canadian adventure — rooted in performance, innovation and a deep respect for the outdoors.” said Fredrik Steinwall, CEO of RECCO. “These brands serve a wide range of different outdoor enthusiasts, and we’re excited to be able to connect with even more North Americans through RECCO’s integration in their products.”
The RECCO helicopter detector can quickly search large areas, covering a square kilometer in six minutes. Along with helping reduce search times for missing people, the helicopter-based detector can reduce the time and risk exposure for rescue workers during missions. There is also a handheld RECCO detector more commonly used to search efficiently in snowy conditions for avalanche rescues. Currently, there are 43 RECCO SAR Helicopter Detectors globally, with 14 located in North America, 28 units deployed across Europe and one in Nepal.
The collection will be available October 2025 in Sport Chek and Sports Experts stores across Canada.
For more information on the global RECCO rescue network, please visit recco.com.
