REI Co-op is expanding its domestic multiday adventure travel trips, guided day tours, rentals and adventure center locations as part of a continued multi-year strategy designed to get 3 million people outside each year. Consumer interest in the outdoors and related activities has soared across the country in recent years, and many have turned to spending time in nature for physical and mental well-being during the pandemic. REI has grown its experiences offerings by more than 60 percent in the last 12 months to meet the demand.
“The co-op was founded in 1938 by a group of 23 friends who loved to explore nature and share their passion and expertise with others. REI strives to build on this tradition and community through the expertise of our retail staff as well as our award-winning guides across the country,” said Mark Seidl, REI Experiences divisional vice president. “As the nation’s leading outdoor experience operator, we are working to expand our offering to new locations that will empower all to experience urban and iconic destinations in new and unforgettable ways.”
This month, REI opens the doors of a new Bay Area Adventure Center in Richmond, California with bike, paddling and camping gear rentals. The facility will be a home base for a 50-person guide team that leads day tours and multiday trips in the region. REI also hosts kayaking classes and day tours from the adjacent Richmond Marina and broader programing throughout the Bay Area.
To further complement REI’s regional ecosystem of experience offerings in the Bay Area, REI will soon launch bike and e-bike rentals in the heart of Fisherman’s Wharf for urban cycling opportunities along San Francisco’s famed waterfront and minutes from the Presidio and Golden Gate Bridge. According to the San Francisco Travel Association, more than 75 percent of the city’s visitors include Fisherman’s Wharf during a planned trip. The location will open in early August.
In addition to the Bay Area facility, the co-op operates an Arizona Adventure Center in Scottsdale that offers gear rentals and day tours while serving as the base for the co-op’s multiday guide teams in the Southwest. REI also has seasonal rentals and programming through two boathouses in Bellevue, Washington and a winter snowshoe rental pop-up at Snoqualmie Pass outside Seattle, Washington.
Adventure travel done right
REI Experiences offers 124 multiday adventure travel trips led by professional local guides. Fully hosted small groups explore the country’s natural places as guests hike, backpack, cycle, paddle, climb, snowshoe and more. So far this year, 22 new trips have been added to REI’s active travel assortment, of which more than half are hiking and backpacking itineraries. REI now operates a new private signature camp adjacent to Bryce National Park that is featured in five itineraries. Other new trips include:
The co-op will continue to add more trips to meet continued demand especially for weekend adventurers, travelers 35 years and younger, women and families.
Day programming in 14 major cities
In addition to multiday adventure trips, REI continues to offer day tours and educational programming in 14 cities through a wide range of expertise for anyone to learn or sharpen their outdoor skillsets for camping, cycling, paddling, climbing and more. The co-op’s most popular classes are Wilderness Survival Skills, Map & Compass, as well as the Wilderness First Aid and Wilderness First Responder training courses from a decade-long partnership with the National Outdoor Leadership School (NOLS). The co-op is also a leader in teaching youth and adults how to ride a bike.