Adidas, Team GB And Paralympics GB Reveal Collection For Milano Cortina 2026
Today, adidas, Team GB and ParalympicsGB unveil the team kits that will be worn by British athletes at the upcoming Olympic and Paralympic Winter Games in Milano Cortina 2026. The collection showcases the United Kingdom’s traditional colours and insignia; and a unifying design vision that celebrates the fire of passion that burns within every athlete - continuing a theme that started with the Team GB and ParalympicsGB collection for Paris 2024.
- Team kits unite athletes from both teams, fusing British colours, team and national insignia
- Team GB and ParalympicsGB team kits form part of a 12-team, 700-piece multisport collection, including items that will be worn in competition, on the podium, and as Village apparel
- Replica items from the collection will be available from 4th November via https://www.adidas.co.uk/winter_sports, select-stores and the adidas app
Jacqueline King, Design Director, Specialist Sports at adidas said: “It is a privilege to design for those performing at their peak on the biggest stage in winter sports. Our ambition was to create kits that not only help athletes tackle the challenges of winter sports but also capture what makes the Games so special. We have done this through a focus on simple yet powerful design which embodies the character of each nation.”
Building one story across Games
All athletes possess a deep passion for their sport, and this commitment shines brightest on the world’s biggest stage. In Milano Cortina, adidas will
showcase this competitive spirit through striking fonts and graphics featured across the collections of all twelve officially sponsored teams, uniting them through one shared story. The fonts and graphics on team kits use a repeated line pattern with pops of colour, symbolizing energy and determination ready to emerge on the field of play.
To capture the identities of each nation, all collections feature prints that combine key identity markers – including national team insignia and typefaces – to form country-specific designs. These details are applied across competition, athlete, podium, presentation, opening ceremony (for ParalympicsGB) and village apparel, ensuring that the individual characteristics of each country are present across every facet of the Games.
Team GB and ParalympicsGB’s are grounded in the United Kingdom’s traditional colours. The competition wear uses dark blue, white and red tones and – in a key update from the last games – pops of energetic pink. For the podium, presentation, athlete and village wear, a brighter and wider palette of white, two shades of red, two shades of blue, indigo and pink are used, creating a variety of looks across the collection.
The team’s unique all-over print combines the Team GB and ParalympicsGB logos with the United Kingdom’s national flag and typeface. Alongside this, new wave graphics – designed to follow the contours of the ParalympicsGB logo and agitos – have been introduced and are applied across all the kits in different colours, adding texture and depth to convey movement.
Chris Walsh, VP Brand, North Europe at adidas said: “We are so excited to unveil the new Team GB and ParalympicsGB kits ahead of next year’s winter Games in Milano Cortina. Blending British design inspiration with adidas’ cutting-edge technology, the collections are a testament to our long-standing partnership with two of world sport’s iconic teams, embodying our shared commitment to elite performance and style. We look forward to seeing Great Britain and Northern Ireland’s leading athletes step out and compete in the pieces on the world stage next February.”
Tim Ellerton, Chief Commercial Officer at Team GB said: “The official Team GB kit is such an important part of any Olympic Games: it helps athletes feel united as one team, whether they are training, relaxing, competing or celebrating. We always work closely with adidas and our athletes to make sure every detail of the kit reflects what it means to be part of Team GB, combining style and technical excellence with the spirit and pride that comes with representing the nation. Our partnership with adidas has been built over many successful Games, and Milano Cortina will be another brilliant opportunity to see the country’s athletes inspired by that legacy as they take to the world stage.”
Phil Smith, ParalympicsGB’s Chef de Mission for Milano Cortina 2026 said: “It’s such a proud moment for all ParalympicsGB athletes and staff when they pull on their adidas kit for the first time – and I know this kit will be no different. ParalympicsGB’s partnership with adidas goes back to 2008 and over that time it’s been fantastic to see the collaboration grow, with Para athletes at the heart of every decision. The textured fabrics - selected with sustainability in mind - and design placement supports our commitment to accessibility and I have no doubt the ParalympicsGB team will look and feel fantastic come Milano Cortina 2026.”
Providing the best for the athlete
In next year’s Games, adidas supports athletes and fans from twelve teams, including Team GB, ParalympicsGB, Team D, Team D Paralympics, Team Poland, the Polish Paralympic Committee, Team Turkey, the Turkish Paralympic Committee, Team Hungary, the Hungarian Paralympic Committee, Team Ethiopia and the Brazilian Olympic Committee. The 700-piece multisport collection includes items that will be worn at the opening ceremony, during competition, on the podium, and village apparel. The collection also features fan wear, allowing supporters on the ground and at home to wear their national colours as they watch their nations’ best athletes compete.
Alongside supplying kit for sponsored teams, adidas will support its individual partner athletes at Milano Cortina 2026 – including Mikaela Shiffrin, Petra Vlhová, Lou Jeanmonnot, Sarah Nurse, Dorothea Wierer and Alice Robinson – through providing high performance training and competition-specific apparel to help them perform at their best on the world’s biggest stage.
