Rare Commercial Opportunity Opens At Mt Hotham Alpine Resort

Alpine Resorts Victoria today announced the opening of Expressions of Interest (EOI) for a range of rarely offered commercial opportunities at the newly developed Hotham Hub at Wire Plain.

The Hub is central to inspiring alpine attractions and offers the perfect base for visitor activities. This vibrant space provides the opportunity to attract more visitors to Victoria’s spectacular alpine region, with state-of-the-art facilities to support exceptional snow play experiences for
this high growth market further strengthening the alpine resorts vital contribution to Victoria’s Economy.

Commercial opportunities are available now across retail & rental, food & beverage, and toboggan slope operations. Alpine Resorts Victoria has a keen interest in business partners with innovative and sustainable operations, that can contribute to the vibrancy and long-term success
of Mt Hotham Alpine Resort.

The newly built infrastructure was delivered by Alpine Resorts Victoria supported by Victorian and Australian Governments.

Key Dates:

• Invitation Briefing (online optional): Interested parties must
  register in advance here on the Buying for Victoria website.
• End of period for questions or requests for information: 5pm, Wednesday 28 January 2026
• EOI Submission Period:
• Opens 9am Wednesday 14 January, and closes 4pm Friday 13 February 2026
• Intended date of appointment: From Monday 9 March 2026

Established on 1 October 2022, Alpine Resorts Victoria brings a sector-wide focus and strategic leadership to the management of Victoria’s six alpine resorts Falls Creek, Lake Mountain, Mt Buller, Mt Baw Baw, Mt Hotham and Mt Stirling.

Each resort provides a unique experience of Victoria’s beautiful and remote alpine landscapes.  Together they play an important role in supporting regional communities by attracting over one million visitors a year and sustaining 10,000 jobs.

Alpine Resorts Victoria brings the management of the resorts together into one organisation, building the economic resilience of the sector, streamlining operations across the resorts where  possible and coordinating their response to challenges.

The organisation’s priorities include planning and responding to the impacts of climate change and supporting the growth and development of the Victorian alpine tourism sector