Rab Launch Rab Lab Academy Training Platform For Retailers

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have announced the launch of Rab Lab Academy, a comprehensive learning management system designed to educate retail and sales staff – both online and in store – about Rab products, technologies, CSR strategy and brand heritage.

The innovative platform, available since the launch of the Spring/Summer 2025 season, forms a cornerstone of Rab’s five-year growth strategy. It aims to become the industry’s leading educational platform while supporting retail partners through enhanced product knowledge and sales training, which helps deliver an outstanding customer experience and achieve sales success.

Rab Lab Academy addresses key retail training needs emerging from a constantly evolving retailer landscape, including new season product training, brand heritage insights, technology education, CSR deep-dives and carry-over product support. The platform delivers engaging educational content through videos, creative assets, quizzes and more. A key aspect is Rab’s collaboration with core ingredient partners, such as GORE-TEX, Pertex®, PrimaLoft® and Grangers, to deliver comprehensive training on key technologies and consumer benefits.

“Our aim for Rab Lab Academy is for this to be a tool that is valuable and fully utilised by the retail staff to help improve their knowledge of the Rab brand and products and to maximise store sell-through,” explains Jon Frederick, Equip’s Group Marketing Director. “As part of our corporate 5-years-strategy, we want Rab Lab Academy to be the industry leading educational platform, aligning with our core principles of supporting our retailers and putting them first.”

The free-to-use platform offers global accessibility, with AI integration allowing deployment across all regions. The Rab Lab Academy also supports cross-device application, enabling seamless access on any device. Retailers can integrate courses into existing learning management systems for bespoke solutions, while incentives and competitions drive training productivity and in-store conversions.

Rob Hoskins , Outdoor Training Manager at Ellis Brigham (UK), says: “The Rab Lab Academy has been a brilliant resource for our team. The mix of engaging content, from key technologies to deep dives into individual products, has really helped our staff feel more confident and knowledgeable when talking to customers. It makes selling Rab feel natural because they truly understand what sets the gear apart.”

Since its debut semester for Spring/Summer 2025, Rab Lab Academy has demonstrated strong engagement and growth across all territories. Autumn/Winter 2025 content is currently in production, with a strong focus on PFAS-free shell technologies, down insulation, wash & care education, and more.

To get access to Rab Lab Academy, interested retailers should contact their respective Rab sales representatives.