Protect Our Winters appoints Catherine Ainsworth As New UK CEO

Protect our Winters has appointed Catherine Ainsworth as its new CEO.

With 15 years’ experience in mission-driven organisations, Cat brings a powerful mix of strategic vision, relentless passion, and a deep love for the outdoors. She’s ready to lead our community into a bold new chapter of climate action.

“We are on a precipice – the journey to reduce carbon emissions will take united effort, unbounded energy, and fierce passion. Outdoor communities across the UK have the power to influence climate policy and protect the places we love. My priority is to harness that energy and work with partners to accelerate our path to a net zero future.” – Catherine Ainsworth

From skiing in the Alps as a child to teaching on snowy peaks and dry slopes, the outdoors has always been Cat’s happy place. Now, she’s sharing that joy with her young family – and with all of us – as we work to protect it for generations to come.

“I couldn’t be more excited to welcome Cat into POW UK. I have every confidence that Cat is going to supercharge our mission and help us build the structures we need to have even bigger impact. She brings a wealth of experience in the impact space, a love for the outdoors and is absolute aligned to the POW mission. Exciting times ahead for Team POW!” – Simon Dawes, Chair of the Board, POW UK