Pro Infosystems: New Gondola Lift In South Tyrol Sets Standards In Digitalization And Smart Visitor Management!
With the commissioning of the new 10-seater La Crusc 1 gondola, the Santa Croce / La Crusc ski and hiking area is elevating the guest experience to a completely new level – through the use of state-of-the-art technologies and digital solutions.
Innovative highlights: Targeted active visitor guidance through real-time information at strategic points:
- Weather data
- Lift & slope status
- Webcams
- Offers
- Safety instructions and much more
Technical equipment from PRO INFOSYSTEMS:
- Samsung 55” Outdoor Screens (Professional)
- Slimframe light boxes with LED system & interchangeable tensioned fabric
- Hot-dip galvanized, powder-coated steel brackets
- Player PCs & software licenses for central control
The result:
More orientation. More safety. A significantly improved guest experience – in summer and winter.
Why dynamic visitor management always pays off in ski resorts:
1. Avoiding traffic jams and waiting times: Dynamic displays (e.g., lift wait times, slope overcrowding) enable active rerouting.
Result: smoothing out visitor flows and improving flow in the ski area.
2. Better utilization of all slopes and lifts. Classic problems such as overcrowded main lifts and empty secondary areas are mitigated. Dynamic systems help activate "dead zones" and ensure even use of the infrastructure.
3. Increased safety: In the event of avalanche danger, storms, or closed sections, rerouting or warnings can be issued in real time. Accident sites and emergency calls can also be better integrated.
4. Improved visitor experience: Guests feel informed, guided, and safe. Dynamic interaction means less stress, more enjoyment – increasing satisfaction and return rates.
5. Real-time communication (digital & analog): Integration into digital piste maps, apps, or LED boards directly on the slope or lift. Flexible communication depending on the time of day, weather, and visitor numbers.
6. Marketing & Upselling: Dynamic boards can provide personalized information, such as information about events, mountain hut deals, and free ski lessons. Cross-selling is possible right there and then.
7. Sustainability & Resource Management: Smart control: less energy waste (e.g., when elevators are empty), better logistics planning. Parking management and shuttle services can also be integrated.
8. Data-based optimization: Analysis of visitor movements (anonymized) leads to better planning bases for: personnel management, maintenance, service expansion
Conclusion: Dynamic visitor guidance is not a "nice-to-have," but a strategic tool for modern ski resorts. It increases efficiency, safety, profitability, and customer satisfaction – and is a wise investment in times of digitalization and climate sensitivity.
