PlantX Life Inc is pleased to announce its new partnership with professional skier and ski film star, Nick McNutt, as a PlantX Ambassador. McNutt will help the Company advocate for the benefits of living a plant-based lifestyle.
A well-known professional backcountry skier in British Columbia, Mr. McNutt became prominent in the world of adventure sports due to his freestyle ski tricks in big mountain terrain. His remarkable ski landing skills and his debut on the big screen through "Co-Lab", a Teton Gravity Research film competition, led to him becoming a popular athlete sponsored by sport brands such as The North Face, Atomic Skis, and Mammut Equipment. A resident of Squamish, British Columbia, the "Adventure Capital of Canada" and home to PlantX's Canadian flagship store, Mr. McNutt is an avid skier, climber, mountain biker, trail runner and mountaineer. His passion for sustainability inspired him to adopt a predominantly plant-based lifestyle.
"Nick's contagious passion for plant-based living, sustainability and fitness, as well as his positive energy and inspiring lifestyle, makes him a perfect representative of the PlantX brand" said PlantX Founder, Sean Dollinger. "He is an iconic sports figure in the Sea-to-Sky corridor, and we are confident that collaborating with him will help boost our ties with the Squamish community and our brand exposure among other like-minded athletes and their following base."
Mr. McNutt will curate a list of his favorite PlantX products through a dedicated "Nick's Picks" section on the PlantX U.S. and Canadian e-commerce platforms, and help further promote the Company's offerings to his dedicated audiences across his personal platforms. Mr. McNutt will also be involved in broadening PlantX's brand exposure in Squamish and the Canadian West Coast.
"I am thrilled to be joining the PlantX family. It is really exciting to have access to so many amazing plant-based products, all in one convenient place," said PlantX Ambassador, Nick McNutt. "A diet that is less reliant on animal products is the way of the future and I am really glad to be able to share what PlantX is doing with the outdoor community."
As the digital face of the plant-based community, PlantX's platform is the one-stop shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, the Company currently has plans underway to expand its product lines to include cosmetics, clothing and its own water brand — but the business is not limited to an e-commerce platform. The Company uses its digital platform to build a community of like-minded consumers and, most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The Company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
Professional backcountry skier and self-made ski film star Nick McNutt grew up in the East Kootenays of British Columbia, mostly skiing the park on a pair of Elan carving skis that he and his dad turned to twin tips with a heat gun. When he moved to Whistler at age 17, Nick bought his first pair of powder skis, a snowmobile and started spinning off pillows and backcountry booters, landing mostly switch and taking a million falls along the way. At 25, he earned his way to the big screen through a Teton Gravity Research open-source film competition called "Co-Lab", came in runner-up and secured an invite to film with the company. The new collaboration earned him many awards in movie segments with Teton Gravity Research, and he became a Powder Awards Breakthrough Performer. Nick was awarded "Rookie of the Year" at the IF3 International Freeski Film Festival, was nominated for the Powder Award's "Best Powder", and is a three-time nominee for Powder Award's "Best Male Performer". Nick narrates the 2018 film "Far Out", in which he overcomes many obstacles in Albania's Valbona Valley. A long term resident of the Sea-to-Sky corridor, Nick is also an avid rock climber and route developer with over 50 first ascents in British Columbia, as well as a passionate mountain biker, trail runner and mountaineer.