“OutDoor by ISPO is a comprehensive international platform for the outdoor industry. It creates content, facilitates relationships, generates enthusiasm for outdoor topics and creates new possibilities.” These are the words of EOG General Secretary Mark Held at the presentation of the new ‘OutDoor by ISPO’ trade fair concept. The event was live-streamed and can be viewed here on demand. The concept is for 365 days of the year, not just for four days at an event.
He said that when planning this new trade fair concept and when the time came to award the contract to a trade fair organizer, it was important to the EOG that the whole sector should be on board. He explained that for this reason, the EOG had been investing in thorough preparatory work, market research and studies in recent years. The choice of Munich as a location was made as part of a transparent, democratic process. A clear majority of EOG members voted for the Messe München (the other finalists were the previous organizers, Friedrichshafen and Hamburg).