Mazda strengthens its ongoing partnership with the WPST

The World Pro Ski Tour is excited to once again partner with Mazda North American Operations—the Official SUV of the Tour. Together, we share a relentless pursuit of excellence and passion for delivering uplifting experiences that inspire athletes, fans, and communities alike.

Mazda and the WPST embody the same spirit: precision in every move, confidence in every turn, and the courage to push boundaries. Whether on snow and on the road, both celebrate the art of mastering momentum and turning performance into unforgettable experiences.

Guided by omotenashi—the Japanese spirit of thoughtful hospitality—Mazda focuses on the needs of its customers by designing intuitive vehicles that provide safety, comfort, and confidence for everyone. Mazda’s dedication to innovation and craftsmanship allow its vehicles to anticipate the needs of drivers and passengers in almost any condition, even in the most demanding winter environments. This mirrors the mindset of WPST athletes who constantly push their limits in pursuit of peak performance. “Our races often take place in challenging conditions, and we rely on Mazda SUVs to get our team and equipment where they need to be, safely and on time,” says Christopher Neary, CEO of the World Pro Ski Tour.

Together, Mazda and the WPST honor the intersection of speed, style, and soul—where every finish line sparks the beginning of another adventure. At each WPST event, Mazda SUVs will be transporting athletes and staff while being prominently featured to give fans an up-close look at the vehicles trusted by the Tour.

The World Pro Ski Tour continues its mission of growing professional ski racing in North America, and with Mazda on board, the Tour is better equipped than ever to deliver world-class events for athletes and fans alike.

For more information about the World Pro Ski Tour and its upcoming schedule, visit: worldproskitour.com