OutDoor By ISPO Focuses On Retailers. Brings Benefits For Specialist Retailers
From June 30 to July 3, 2019, the international outdoor sector will meet in Munich for the first OutDoor by ISPO trade fair. The focus of the event will be on an international retail audience, who will enjoy numerous benefits: In addition to assistance on travel and in finding accommodation, visitors can look forward to discount ticket prices and a separate retailer program.
“Retailers are our most important target group. We want to give them the best possible support in organizing their visit to the trade fair so that they can contribute effectively to the new outdoor movement,” says Markus Hefter, Exhibition Director OutDoor by ISPO. “In addition, we provide them with a relevant information and network platform all year round with the digital services on the ISPO network.”
At the OutDoor by ISPO premiere event, visitors can look forward to a wide range of topics geared to consumers’ modern understanding of the outdoors. In addition to standard activities like climbing and hiking, there will also be segments such as bikes, trail running, water sports and urban outdoor. These will be rounded off with general topics such as sustainability and technology. All of these areas will be presented as worlds of experience. Numerous Focus and Activation Areas will serve as a stage for an extensive program of presentations and events. Trade visitors will not only receive a comprehensive overview of the products on offer, but also inspiration for adjusting or expanding product ranges, shop design or addressing customers. Specific presentations and discussions on new concepts concerning the point of sale take place in the Retail Lounge, which also serves as a meeting point and relaxing zone.
The pricing structure for OutDoor by ISPO offers discount admission prices for retailers and wholesalers, brand manufacturers, distributors and sales representatives. They will pay just 17 euros for a regular day ticket booked online. Bookings made on site will cost 24 euros. Accordingly, the 4-day ticket will cost 24 or 39 euros. As with all other ticket categories, proof of legitimation will be required when buying tickets.
Retailers can also purchase the OutDoor by ISPO Card at a discount. For 79 euros, card holders enjoy a variety of at the trade fair and in connection with it. These include free use of Munich public transport, access to the trade fair site and admission to the exclusive Card Lounge including food and drinks.
The “Altogether to Munich” program is aimed specifically at international retailers. A country-specific online platform enables brands and distributors to invite their trading partners simply and efficiently at the click of a mouse, manage appointments, and network in the run-up to the trade fair. The program also includes guided retail tours of selected sports retailers in Munich. “Altogether to Munich” is currently available in six languages for sports retailers from Great Britain, Italy, Austria, Spain, Poland, Switzerland and Scandinavia.
Messe München provides assistance for OutDoor by ISPO visitors when traveling to the trade fair and looking for accommodation with a visa service and hotel booking services. Deutsche Bahn and Lufthansa offer special deals.
Anyone who would like to be on site for the opening without having far to travel can stay at the OutDoor by ISPO Camping Area specially set up for the trade fair. Not only will there be plenty of space for visitors to sleep in their private caravan, camper van or tent–they can also hire camping accommodation on site.
In addition to the annual trade fair, OutDoor by ISPO is offering a high-reach, year-round platform for the first time for the entire outdoor community. It will be based on the ISPO network ecosystem with numerous analog and digital services along the entire value chain. Retailers will thus have access to relevant and up-to-date industry topics 365 days a year.
